Delicious Marketing

Informações:

Sinopse

Delicious Marketing Podcast with David Calafiore and Drew Griffin helps individuals, businesses and organizations navigate digital and local marketing. Discover how successful businesses are leveraging emerging technologies to better connect with and deliver value to their customers. Learn how new tactics combined with proven marketing strategies through success stories, expert interviews and actionable tips can improve your digital marketing!

Episódios

  • Foot In The Door Strategy - Leveraging Local Business Spotlight Videos

    01/03/2019 Duração: 22min

    Listen to this episode if you want to learn how to an amazing Foot In The Door Strategy with local businesses by doing things differently that most other "me too" local marketing agencies do...one amazing method is by leveraging Local Business Spotlight Videos. In this episode David and Drew discuss the local business spotlight or local business interview foot in the door strategy. For more information about leveraging local business spotlight videos, we invite you to head over to our website at DeliciousMarketing.io  or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks.

  • Leveraging Facebook Messenger and Running Bot Contests

    27/02/2019 Duração: 22min

    Listen to this episode if you want to learn how to leverage Messenger Bots and running contests with Messenger Bots to help your business or local business clients to better connect with customers. Using the messenger platform is an amazing way to build lists of would be customers onto what's called a messenger bot list as well as an email list. In this episode David and Drew discuss the messenger platform, Facebook and a few amazing examples of potential case uses and how they are using the platform to build responsive messenger and email lists combined with proven marketing strategies. By leveraging this emerging technology, we can then move interested and engaged people down a strategic series of marketing messaging. For more information about leveraging messenger bots and contests, we invite you to head over to our website at DeliciousMarketing.io  or visit and join our Private Mastermind Facebook Group at Delicious Marketing Hacks

  • Leveraging Instagram for Local Businesses

    25/02/2019 Duração: 26min

    Listen to this episode if you want to learn how to leverage Instagram to connect with local businesses and help those businesses to use the platform more effectively. In this episode David and Drew discuss Instagram and the very best method to better utilize the platform. It’s about engagement. That’s what leads to conversion and sales. How many followers do you have? Does the number of followers you have matter? Here are 11 Tips to Immediately Help You Leverage Instagram 1. Participate, Participate, Participate 2. Strengthen Your Instagram Community By Reposting Local Content 3. Maintain a Consistent Brand Identity 4. Avoid Blanket Posting 5. Demonstrate Your Local Lifestyle 6. Go with the Trends 7. Focus on Localized Hashtags 8. Include a Link in Your Bio 9. Create Professional, Creative Content 10. Geotag Your Posts 11. Track & Measure Your Efforts Constantly Speaking of tracking, Dave and Drew mention a cool mobile app you can use to help track & measure your instagram profile's growth, who is fol

  • Leveraging Local Events To Connect With Local Businesses and Providing Value

    20/02/2019 Duração: 23min

    Listen to this episode if you want to learn how to leverage local events to connect with local businesses and provide value to them! In this episode David and Drew discuss events and how they are using events as an amazing way to leverage the opportunity to get in front of local businesses. Drew discusses how our marketing agency evolved the process by which we leverage emerging technology to promote and fill local events. Over time, as we worked with local clients like Chiropractors, Financial Advisors, other Health Care Providers and local businesses, we dialed in how to most effectively plan, promote and host events that were filled with ideal prospects who became clients. We realized quickly thereafter, that we should be leveraging local events for our own agency. Now, we leverage local events via local restaurants, chambers of commerce, local civic and business groups to better connect with local businesses to ultimately deliver value and begin working with ideal customers. We reveal a compelling present

  • Monetize your Local Media Assets with Local Biz Films

    20/02/2019 Duração: 18min

    Listen to this if you want to learn how to Monetize your Local Media Assets. In this episode of the Delicious Marketing Podcast, David and Drew discuss one of the primary ways to monetize a Local Media Asset property. Local Biz Films is a course that David and Drew have put together that shows almost anyone how to create a mini-documentary video designed to exhibit local businesses. Creating a professional looking local business film need not be an expensive endeavor. David talks about using a device that most of us have in our pockets already...our iPhones or Android phones with a few other pieces of equipment that really help fulfill what would help to get started and execute. Listen in as David and Drew talk about the workflow and how a Local Biz Film can be an extraordinary way to help monetize your Local Media Assets and generate revenue for your Digital Agency. For more information about Local Biz Films and Local Media Assets, we invite you to head over to our website at DeliciousMarketing.io  or visit

  • What the heck is an LMA (Local Media Asset) anyway?

    16/02/2019 Duração: 28min

    Welcome to our first episode of the Delicious Marketing Podcast! Hey, David Calafiore and Drew Griffin here of Delicious Marketing here! In this episode we discuss LMA (Local Media Assets) and why we think this is a better strategy to operate your marketing agency! We invite you to join our Facebook Group by heading over to our website DeliciousMarketing.io or our Delicious Marketing Hacks Group We discuss what we started to notice in the local marketing industry with regards to competition becoming saturated with what we call "me too" services. As a result we decided to seek out how we could differentiate our agency and insulate us with an unfair advantage! Listen in as David and Drew discuss LMA Show notes will appear on our blog

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