Write With Influence

Welcome to episode 24 of Write with Influence. Today, I want to share a secret copywriting weapon with you – making a big deal out of little details. If you can go into a business and spot the small details that make their offering unique and tell a good story around it, quite often, you […]

Welcome to episode 23 of the Write with Influence podcast. Today I’m talking about digging up your buried treasure – those little nuggets of golden information about your business that you might be hiding from your customer without even realising it. Have you got a brand-new product out that you’ve worked really hard on and […]

Today’s episode is about copywriting templates. Should you use them when writing copy or are they the work of the devil? I have railed quite hard against using templates in the past but I’ve recently changed my opinion on this topic and I’m going to be telling you why and giving you my advice on […]

Today’s episode is aimed at those of you who are considering copywriting as a career and wondering if you need to choose a niche. I’ve been working as a copywriter for over 10 years now and this was something that concerned me when I first started out. Many copywriting experts will tell you that the […]

Today’s podcast is all about how to engage your customer and keep their attention by evoking their curiosity. I’ll be sharing the three simple rules that you’ll need to know if you want to use the curiosity gap in your copywriting to make your reader click through. From irresistible headlines to actual content, listen to […]

In today’s episode I am asking the question, do copywriters need to make sales? I’m exploring the idea that copywriting and sales are inextricably linked and looking at opposing views to this argument and thoughts about the purpose of my trade. I will be considering the following: Is there a distinction between being a salesperson […]

This show is all about tackling beliefs – beliefs that can stop your customer, not just from buying your product, but from listening to you completely. I’m focusing on the three key beliefs that hold people back and I’ll be telling you how to: Make people believe you. Convince people that you have the solution […]

If you feel like your sales messages are being ignored by your customers but don’t know what you’re doing wrong, have a listen to this week’s episode where I’ll be talking you through all of the simple mistakes that you might be making and telling you how to turn things around so that you can […]

In this week’s episode I’m going to be explaining how not showing your clients your drafts can help you create better relationships with them and gain more credibility and trust. I’m going to be explaining how to structure communication with clients and the process of creating copy without drafts so that you can: Give clients […]

My speciality is sales copy and this week’s episode is all about sales messaging and how to build the right message for the right audience. I’m going to show you how the different audiences that we sell our products and services to may need to be treated slightly differently and I’ll be helping you figure […]

Today’s episode is all about how to shake things up and break the monotony of a repetitive sales message to get people’s attention, keep them hooked, and get them to buy. In this episode, you’ll discover: Why you shouldn’t stop marketing just because someone says no once. How to start a conversation in different ways […]

This podcast episode is all about the importance of first drafts and freeing your creative beast! I strongly believe that the most crucial part of the writing process is this initial stage of exploring your thoughts with no restrictions. Ignoring rules and being messy is key – what’s not to love? Listen now to discover […]

What’s the risk? This week I am talking you through the basics of how to use risk in your marketing to boost your sales. If your job is to sell something, you may be missing a trick in your conversation – have you heard of loss aversion marketing? You probably already appreciate that focussing on […]

They laughed when I sat down at the piano. But when I started to play! People don’t buy for logical reasons; they buy for emotional reasons. So, if you want to know how to construct an advert that will grab attention and make your audience share and buy, you’ll need to learn how to tap […]

And we’re back for 2020. I want to help you get off to a great start this year with a podcast episode that will steer you in the direction of sales conversions. So, do you want to know the difference between writing copy that everyone in your industry is writing and writing copy that actually […]

Today’s episode deals with the heartache of a break up. You don’t want a customer to break up with you, but sometimes they walk away, perhaps into the arms of a competitor. Fortunately a scientific study shows the narrative that is most-likely to get people to stay with you. This short podcast gives you an […]

Choosing the wrong tone-of-voice in your copywriting can make customers uncomfortable, and walk away from your offer. In this short episode you’ll learn: Why people trust people who have similar speech patterns. Why tone-of-voice depends on context. A quick index-card exercise for choosing the tone-of-voice for your customer. How to capture the perfect tone-of-voice in […]

A lot of marketing focuses on benefits and all the reasons people would love your product but there’s an advantage to be had for marketers who are brave enough to delve into the darker side of answering the question: Why might someone not like this product or business? And because most businesses don’t do this, it’s […]

Context is everything, especially if you want your marketing content to be seen, understood and welcomed. Missing details, making assumptions about what your reader knows, and mismatching an offer can all damage your marketing. In this short episode you’ll discover: Why even one small missing detail can change the entire meaning of a story. Two […]

In this episode I share with you an interview with Karl Gilis, co-founder of AG Consult. I first met Karl when we both spoke at the Call to Action Conference in Vancouver back in 2015. Karl’s talk was titled: “Don’t Do Anything On Your Landing Page You Wouldn’t Do on a First Date.” At the […]