The Copywriter Club Podcast

Attorney and contract expert, Christina Scalera is our guest for the 114th episode of The Copywriter Club Podcast. We’re grateful Christina took some time to explain why we (copywriters outside of the EU) might not need to worry too much about stuff like GDPR and what we really should be worried about instead (if you write sales pages, you’ll want to hear what she says). Here’s what we talked about: •  how and why she started the Contract Shop •  the risks of working with generic legal websites or big law firms •  the #1 thing Christina did to grow her business quickly •  the contracts you absolutely need in your business •  what you need to know and what you can safely ignore about GDPR •  what can happen if you don’t have the right contracts in place •  the benefits (besides legal protection) you get from contracts •  the ins and outs of client privacy •  a few things to know about working with affiliates •  legal risks when it comes to sales pages and sharing results • working with subcontractors—what you

Creative Director and copywriter, Daniel Harmon is one of the brains behind the popular ads for PooPouri, Purple mattresses, Chatbooks and more. In the 113th episode of The Copywriter Club Podcast, Kira and Rob talk with Daniel about The Harmon Bros. approach to creating advertising that’s calibrated to go viral, demonstrate the product, and sell enough […] The post TCC Podcast #113: Creating viral ads with Daniel Harmon appeared first on The Copywriter Club.

Copywriter Chris Orzechowski is our guest for the 112th episode of The Copywriter Club Podcast. We met Chris through our friend Kim Schwalm after they got in a bit of a fight over the best kind of clients. Needless to say, we’re all friends now, but it was touch and go there for a little while : […] The post TCC Podcast #112: Finding retainer clients with Chris Orzechowski appeared first on The Copywriter Club.

Erika Lyremark, known as the “business whipstress,” is our guest for the latest episode of The Copywriter Club Podcast. Like a few of our other guest experts, Erika doesn’t call herself a copywriter, but she has written her own copy (it’s good) in the past and knows a bit about the business struggle copywriters go through. So […] The post TCC Podcast #111: The Red Carpet Dream with Erika Lyremark appeared first on The Copywriter Club.

There’s a lot of talk lately about money mindset and “blocks” that keep you from achieving the success you want. In this episode of The Copywriter Club Podcast, Kira and Rob talk with the Queen of Passive Income, Colleen Arneil, about money mindset and how to discover the mind trash that is holding us back. We […] The post TCC Podcast #110: Going deeper on money mindset with Colleen Arneil appeared first on The Copywriter Club.

Comedy writer Eric Cunningham talks about what it takes to be funny with Kira and Rob for the 109th episode of The Copywriter Club Podcast. A lot of writers dream of working for comedy shows like Saturday Night Live or one of the late night shows. But there’s a lot of competition and success isn’t guaranteed. […] The post TCC Podcast #109: It takes work to be funny with Eric Cunningham appeared first on The Copywriter Club.

Copywriter, coach and former defense attorney, Linda Perry is our guest for the 108th episode of The Copywriter Club Podcast. Linda’s career hasn’t followed the typical marketing to copywriting track. She’s spent time in prisons and courtrooms around the country, honing her skills for empathy and persuasion. Add in serious training as a coach and she’s […] The post TCCPodcast #108: The suitcase exercise with Linda Perry appeared first on The Copywriter Club.

Just a short introduction to The Copywriter Underground and an invitation to join our first-ever hot seat call for members of The Copywriter Club. To learn more, go to thecopywriterclub.com/tcu. Click the play button below. The people and stuff we mentioned on the show: The Copywriter Underground Kira’s website Rob’s website The Copywriter Club Facebook Group […] The post TCC Podcast #107.5: The Copywriter Underground appeared first on The Copywriter Club.

Copywriter Joel Klettke shares his thoughts with Kira and Rob about how copywriters like to show off only the best parts of their business and how that affects other writers struggling to make things work. It’s a great discussion, but we covered a lot more than that. Here’s a look at what you’ll hear in this […] The post TCC Podcast #107: the Instagram-ification of copywriting with Joel Klettke appeared first on The Copywriter Club.

Copywriter Kirsty Fanton joins Kira and Rob to talk about psychology in copy in this episode off The Copywriter Club Podcast. Kirsty’s experience includes a degree in psychology and work as a counselor and what she learned in those roles has had a big impact on her work for her clients. She shares how you can […] The post TCC Podcast #106: Using psychology in your copy with Kirsty Fanton appeared first on The Copywriter Club.

Copywriter Sarah Grear is back for a second appearance on The Copywriter Club Podcast. Kira and Rob wanted to learn more about how she is shifting to offer more consulting in addition to copywriting, the tools she uses to land clients and how she structures her business so she gets paid even while on vacation. It […] The post TCC Podcast #105: Going from copywriter to consultant with Sarah Grear appeared first on The Copywriter Club.

Copywriter Colin Theriot joins Rob and Kira for the 104th episode of The Copywriter Club Podcast. Colin is well known as the leader of the Cult of Copy (as well as four or five other related Facebook groups). He often jumps into the club to answer questions or comment on something, and we thought it was […] The post TCC Podcast #104: Writing seductive copy with Colin Theriot appeared first on The Copywriter Club.

Copywriter, course creator, and coach, Belinda Weaver joins Kira and Rob for the 103rd episode of The Copywriter Club Podcast. Belinda’s also the co-host of the popular Hot Copy podcast. We talked with Belinda about the variety of ways she’s created income streams for her business. Note: links and a full list of what we discussed […] The post TCC Podcast #103: Building an information business with Belinda Weaver appeared first on The Copywriter Club.

Community manager Harmony Eichsteadt is the guest for the 102nd episode of The Copywriter Club Podcast. We chatted with Harmony about a wide range of topics related to connecting with clients to building communities for both customers and peers. Harmony knows a thing or two about building healthy communities—she’s done it with groups like The Good […] The post TCC Podcast #102: Building better communities with Harmony Eichsteadt appeared first on The Copywriter Club.

We’re kicking off our second century of podcasts by flipping the tables and answering your questions for the 101st episode of The Copywriter Club Podcast. Justin Blackman (of 100-Headline-Project fame) grabs the microphone to ask Kira and Rob all about: •  who Rob and Kira really are •  how Rob and Kira met and decided to start […] The post TCC Podcast #101: Getting to know Rob and Kira a little better appeared first on The Copywriter Club.

Former copywriter and current business advisor, Jay Abraham is the guest for the 100th episode of The Copywriter Club Podcast with Kira Hug and Rob Marsh. Jay is the perfect guest for this milestone episode because Jay teaches the importance of pre-eminence—and what is more pre-eminent than appearing as the expert on the 100th episode of […] The post TCC Podcast #100: Establishing Preeminence with Jay Abraham appeared first on The Copywriter Club.

This is the last episode of the podcast before we hit triple digits—and it’s a good one. Health copywriter Jason Rutkowski joins us for the 99th episode of The Copywriter Club Podcast and we covered a lot of ground, from Jason’s secrets for connecting with both mentors and clients to a look inside his copy mastery process (he sent us a screen capture of his file system so you can see what he’s talking about during the podcast). Here’s a look at what we covered: •  how Jason failed his way to copywriting as a career •  finding his first few clients and figured out his niche •  the “one thing” he tried that resulting in connecting with good clients •  the strategy Jason followed to get A-list copywriters to share their stories with him •  the single most important thing you can do at live marketing events •  what it’s like to be “cubbed” by an A-list copywriter •  why you absolutely need to reverse engineer great copy to get better •  the difference between a copywriter and a master copywriter •  the foundatio

For the 98th episode of The Copywriter Club Podcast, Kira and Rob bring back one of the most popular guests from the first few weeks of 2017—Tarzan Kay. Tarzan’s been a great friend to us (and the club) so we were thrilled to have her back to talk about how her business has changed in the year since we last talked and how having a baby forced her to change how she worked. We talked about: •  how her business has changed since we talked more than a year ago •  why (and how) she has moved to day rates for most of her projects today •  how day rates work and why clients like them •  what day-rate clients can expect as far as deliverables go •  what the day rate process and schedule looks like •  the next step for clients after they book their first day •  the place mindset plays with day rates and asking for more money •  ideas for stepping out of your own thoughts to work on mindset •  how you can identify your mindset around money •  her approach to affiliate launches and what she does to succeed •  the #1 le

Copywriter Michal Eisikowitz joined Kira and Rob for the 97th episode of The Copywriter Club Podcast and we go deep into her business. Michal has made some amazing changes to her business in the last year (including creating one of the best copywriter websites we’ve ever seen). You’re going to want to listen to this one. Here’s […] The post TCC Podcast #97: Writing perfect copy with Michal Eisikowitz appeared first on The Copywriter Club.

For the 96th episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Ridge Abraham. Ridge recently left full time employment with The Agora and now works freelance for financial clients and is taking on clients in other fields as well. You’ll want to listen to this one if only to get all of […] The post TCC Podcast #96: From DJ to Financial Copywriter with Ridge Abraham appeared first on The Copywriter Club.