The Copywriter Club Podcast

I covered a lot of ideas in this episode with copywriter Grace Baldwin. We talked about product marketing, building an agency, conducting research (including one research technique you've never heard before) and the importance of community in growing your copywriting business. This is a good one. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Grace's Newsletter The Copywriter Club Facebook Group The Copywriter Underground Research Mastery   Full Transcript: Rob Marsh: Hidden inside this podcast are a couple of ideas that will take your research game to another level… and I promise at least one of these you’ve never heard before.  This is The Copywriter Club Podcast. I’ve interviewed close to 350 different copywriters and close to another hundred or so other experts on this podcast over the past eight years. And you would think that by now, I’ve heard just about everything there is to learn or know about copywriting, research, persuasion, finding clients and the m

If you want to write more persuasive copy, you need better insights from your research. But how do you get them? Sarah Levinger is my guest for the 448th episode of The Copywriter Club Podcast and we talked about research insights, trend spotting, how A.I. can distort your research analysis, and how to make your copy more persuasive. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Sarah's Twitter Sarah's Community Tether Insights The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: Can psychology help you capture and hold the attention of your readers… then sell more of your products to your customers? This is The Copywriter Club Podcast. On last week’s episode of the podcast, we talked about buyer psychology and how to use it to sell your products and services. It’s a great interview and I recommend you don’t miss it. This week’s episode is a kind of part 2 to that interview. In addition to specific persuasion techniques,

When it comes to getting customers to buy more, it helps to have psychology working for you. So I invited buyer psychologist, Katelyn Bourgoin, to chat with me about the marketing tactics that truly make a difference when it comes to getting customer to open their wallets. This is a great discussion that covers insights like Jobs to Be Done, Trigger Events, and the deep psychology that engages customers and keeps them coming back for more. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Katelyn’s Newsletter Wallet Opening Words

Can copywriters who run a service business attract good clients using Facebook ads? The short answer is "yes". Facebook Ads Strategist, Tara Zirker, is my guest for this episode The Copywriter Club Podcast, and she explained that not only can they use FB ads to attract clients, they may be able to do it for as little as $10/a day... and that could attract dozens of leads—more than you would need to hit six figures. Want to know how to do it? Click the play button below, or scroll down for a full transcript.   Stuff to check out: Your Ad Kit (Tara's Newsletter) The Successful Ads Club The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: Do you think of Facebook ads as a tool for growing your copywriting business? If not, it might be time to update your thinking. This is The Copywriter Club Podcast. This is not the first time we’ve talked about Facebook ads on this podcast. I think I keep coming back to this topic because I see so much potential here—both for our own

In a world where A.I. can write all of the words for free, what is a copywriter to do? What tools should they adopt and how should they approach artificial intelligence? I invited Petter Magnusson, the creator of PurposeWrite, to join me on The Copywriter Club Podcast to discuss these questions and talk through how copywriters can use tools like his to serve our clients better. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Petter on LinkedIn PurposeWrite (sign up for a free trial) The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: It’s been three years since ChatGPT launched and changed the world. So what does A.I. mean for copywriting today? This is The Copywriter Club Podcast. When OpenA.I. released the first version of ChatGPT to the public, what had been a quiet conversation about artificial intelligence happening mostly behind the scenes suddenly burst into our collective consciousness. Writers and creators in particu

Building a simple business should be, well, simple. But it's not. So I invited business consultant Justin Wise to join me for this episode of The Copywriter Club Podcast to talk about all the complex ideas that go into building a simple business that supports you (and not the other way around). We covered a lot of ground from content creation to positioning to offers and more. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Justin's Newsletter Bird by Bird by Anne Lamott The Copywriter Club Facebook Group The Copywriter Underground   Transcript: Rob Marsh: What does it take to create and run a truly simple copywriting business? We’re going to talk about that today on The Copywriter Club Podcast. One of the many reasons that business owners fail at running their businesses is complexity—and by the way, this includes copywriters and content writers who own and run their own businesses too. We can serve so many kinds of clients and do so many kinds of work and even

Want your copy to stand out and get notice? Communication Specialist Sam Horn is my guest for the 443rd episode of The Copywriter Club Podcast. Sam talks about how to take "regular" ideas and make them "pop". If you want to get noticed by potential clients, or want to help your clients get noticed by their customers, this episode is for you. Click the play button below, or scroll down for a full transcript. Stuff to check out: Sam's LinkedIn Pop!: Create the Perfect Pitch, Title and Tagline for Anything by Sam Horn Tongue Fu by Sam Horn The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: Want your copy to get noticed and remembered? There are a couple of simple tricks that will help you do that. This is The Copywriter Club Podcast. The ability to help your clients get noticed and remembered is one of the main things they pay you for. And to find clients in the first place, you need to be able to get prospects to notice and remember you. If you can’t do this one thing

What's the best way to learn copywriting? Could it be hand-writing sales pages and other great copy from expert copywriters like Mel Martin and Gary Bencivenga? My guest for this episode of The Copywriter Club Podcast is Derek Johanson, the writer who created CopyHour, a program designed to help you learn to write by hand-copying great copy. We also talked about getting affiliates, mentoring, and a lot more. If you want to improve your copywriting skills, be sure to listen to this episode (and click here to learn about the CopyHour program). Click the play button below, or scroll down for a full transcript. Stuff to check out: The CopyHour Course Gary Bencivenga's Olive Oil Sales Page The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: What’s the best way to learn copywriting? Would it surprise you that handwriting great copy is possibly the most successful technique? This is The Copywriter Club Podcast. There must be something like a thousand different courses for c

Yes, you write. But when it comes to marketing, you can do a lot more than that. Today, clients are looking for help from specialists like copywriters who bring more to the table. In this episode of The Copywriter Club Podcast, I spoke with Emily Reagan about how writers can offer additional services and expertise to their clients. Emily helps virtual assistants step up into a more helpful role as Marketing Assistants, and it's something we think more copywriters need to consider. Click the play button below, or scroll down for a full transcript.   Stuff we mentioned: Atomic Habits Emily’s Podcast Emily’s Instagram The Authority Framework The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  You’re a copywriter, but you can do other marketing stuff like design or email systems. Is there a need for that? This is The Copywriter Club Podcast. As a copywriter, you probably have a hand in all kinds of marketing activities—everything from the overall marketing strategy t

When most writers think about ghostwriting, they think books. But there's a huge opportunity to ghost for business leaders who need content... articles, blog posts, speeches and more. In this episode of The Copywriter Club Podcast, Rob is talking with Allison Evelyn (Ally) about how she pivoted from Day Rates and standard copy projects to ghost writing for clients—and how she's leveraging that work to ghostwrite books in the future. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Allison's Website Allison's Podcast: Holy F Allison's Instagram Get her freebie: Ghostwriter Gold The Copywriter Club Facebook Group The Copywriter Underground   Transcript: Rob Marsh:  When you think of ghostwriting, do you think of books? If so, you’re thinking small. This is The Copywriter Club Podcast. We’ve talked with several copywriters, from time to time, over the past eight years, who have talked about ghostwriting. Most of those episodes focused on large projects like ghostwrit

A lot of copywriters want to expand their businesses beyond client work. But what does it take to do that? How do you come up with a new offer? And how  do you test whether your audience actually wants it? Ross O'Lochlainn is my guest for the 439th episode of The Copywriter Club Podcast. He shares what it takes to come up with and validate a new offer. We also talked about how he found his first clients (and idea that works today) and how A.I. is affecting marketing and a lot more. Click the play button below, or scroll down for a full transcript. Stuff to check out: Ross' Website The Client Studio How to Write Like a MoFo 10 Energizing Hook Frames The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh:  How do you go from copywriter or content writer to problem solver and irresistible offer maker for your clients? This is The Copywriter Club Podcast. A lot of copywriters jump into client work with both feet, they find some success and create a business that makes money,

In the XXX episode of The Copywriter Club Podcast, Kira and Rob talk with ..... Click the play button below, or scroll down for a full transcript. Stuff to check out: Esai's LinkedIn Esai's Instagram The Business of Expertise The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh:  Looking for an approach to social media that doesn’t require you to post three times a day or more? This is The Copywriter Club Podcast. The old approach to social media was to post content—photos and video with clever captions that invite comments and likes—is hard to keep up with. If you don’t have a team of content creators and algorythm watchers to keep up with the latest thing, you burn out or lose interest or eventually realize that the effort you are putting in is not being rewarded by the leads and clients you are looking for. Most of us are on social media to get leads. But how’s that working out for you? Most content writers or copywriters posting on Instagram or X/Twitter or Linke

Finding a "real" job isn't easy. But more copywriters and content writers are interested in trying. In this episode of The Copywriter Club Podcast, I spoke with Copy Chief Matt Snyder who has hired lots of copywriters over the past couple of years. He shared the mistakes copywriters are making and what it takes to get the attention of a hiring manager. Even if you don't want a "real" job, what Matt shares in this episode will help you connect with high-paying clients and land more work. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Matt's newsletter Matt's LinkedIn The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  Want to land a real job as a copywriter or content writer? It’s not easy. But help is on the way. This is The Copywriter Club Podcast. Most of the listeners to this podcast are freelancers or contract writers. If you’re like them, you generally work on projects or retainers for a variety of clients. And you’r

Writing Video Sales Letters is an art. It's not enough to simply record someone reading a regular sales page. They depend more on stories and keeping listeners engaged because you can't afford to lose your viewer's attention. In the 436th episode of The Copywriter Club Podcast, I spoke with Svet Dimitrov about this challenge and he shared why you need to take a different approach when writing VSLs. We covered a lot more than that, so click the play button below, or scroll down for a full transcript.   Stuff to check out: Svet's LinkedIn Svet's Facebook The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  If you applied for 200 different projects or jobs, each time sending a new cover letter with your pitch, I imagine you would learn a thing or two about what works and what doesn’t work in the application process. That’s what Svet Dimitrov, my guest on this episode of the podcast, did. But that’s not even the reason I asked Svet to join me on the podcast. I heard a

It's pretty common to hear copywriters recommend that you study old sales pages and even sales emails, but what about old magazine ads? The kind that are printed on paper in actual periodicals? Today, where so much advertising happens online or in your social media feed, Ad writing is a bit of a lost art form. But that doesn't mean we can't learn from it. In the 435th episode of The Copywriter Club Podcast, I interviewed Lewis Folkard who breaks down old ads for his newsletter readers. And he shared what copywriters have to learn from his approach. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Lewis' Website The Olive Ad Breakdown The Silk Cut ad The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  Copywriters seem to revere old books by Eugene Schwartz and Vic Schwab. But what about old ads? This is The Copywriter Club Podcast. If you’ve been a copywriter for more than a few weeks, you’ve probably heard other more experi

Everyone starts from scratch. But what if you had to earn six figures a year from the very first day you were in business? That's the challenge Jon Morrow had. He's my guest for the 434th episode of The Copywriter Club Podcast. I asked him about how he did it. We also talked about how he is using A.I. in his business (his approach is pretty good, which is what you'd expect given he's been using it for more than ten years). We also talked about what he would do if he had to start over... he suggested a strategy I'd never heard before. Click the play button below, or scroll down for a full transcript. Stuff to check out: SmartBlogger The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh:  Would you be willing to work for free—for two full years—in exchange for a simple favor? This is The Copywriter Club Podcast. You already know this but succeeding as a content writer or a copywriter is not easy. And building a reputation when you’re just starting out is a huge challenge.

One of the biggest challenges writers face today—and it's a repeated theme on the podcast—is getting noticed by clients and prospects. In the 433rd episode of The Copywriter Club Podcast, I spoke with Content Strategist Erica Schneider about how you can cut the fluff and get noticed by the people you want to work with. This is a good one, you won't want to miss. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Erica's Website The Copywriter Club Facebook Group The Copywriter Underground   Transcript: Rob Marsh:  What to get noticed? Want to stand out? Want clients to find you instead of the other way around? This is The Copywriter Club Podcast. A lot of the conversations on this podcast focus on the problem of getting noticed… standing out from the crowd of a million other writers—many of whom are willing to work for a lot less than you, some of whom, though hopefully not many, are simply better writers than you. There are lots of ways to do it… posting content on

Do you write webinars? Sell with webinars? Work for clients who use webinars? If so, this interview is for you. Jason Fladlien is the copywriter behind the highest selling webinars in history. I asked him about whether webinars are still working today and the answer is part of this 432nd episode of The Copywriter Club Podcast. We also talked about how to be a better copywriter, how to create information products and a lot more. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Jason's Info Product Webinar One to Many (Jason's book) Jason's website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  A few years ago I attended several mastermind events hosted by one of my mentors, Brian Kurtz. The were fantastic events. Each of these events featured several speakers sharing the strategies they use to succeed in whatever they were doing. One guest might share direct mail packages they used to sellout their services while another

What does it mean to show up courageously in your life? Who exactly are you showing up for? Why is it important to keep showing up. In the 431st episode of The Copywriter Club Podcast, Rob sat down with author and story teller, Jude Charles, to answer those questions and more. This episode is a bit different from the typical discussions we have on the podcast, but we think you're going to like it. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Jude's Book (audio) Get The Questions The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  A couple of months ago, I scheduled a catch-up call with my friend Jude Charles. Jude has been a guest on the podcast and a speaker at several of our TCCIRL live events. But we hadn’t talked in several months so we hopped on Zoom to catch up on what we were both doing. During our catch-up, our discussion got personal and a bit vulnerable and we shared some of the things we were working on and wo

How do you stand out in a sea of copy and content sameness? A USP (unique selling proposition) isn't enough. Neither is being different. My guest for the 230th episode of The Copywriter Club Podcast is marketing strategist Louis Grenier, author of the new book, Stand the F*** Out. We talked about what it takes to position your business, find your people, and build a durable brand. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Louis' book and bonuses Louis' book on Amazon The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh:  The biggest question facing most people who own their own businesses is how do I stand out? How do I position my busines in a way that makes it easy for customers to find me—and more importantly, to know they want to work with me? What can I do to make them care? Those important questions are answered in the new book, Stand the F*** Out by Louis Grenier. And Louis is my guest for today’s episode of The Cop