Tipsy Vp

Instagram is going to make Stories discoverable from the Explore tab very soon, and brands will want to be found there. Today we list down a few good ways to prepare your Stories content so they have a higher chance of appearing on the Explore tab. 

LinkedIn is taking the world by storm, especially in the professional angle. Brands actively on LinkedIn should consider going back to the platform as it sets to grow. If you're what kind of content to post, LinkedIn has just posted a comprehensive guide which we summarised in this episode.

In the age of free and infinite information riding on many social media platforms, companies need to take an additional stance as influencers and subject matter experts of their respective communities.    And this can be best done with a Media Team specially dedicated to creating valuable content to users.

 Being a professional Influencer requires you to pitch yourself to brands rather than just waiting for DMs to arrive. And the first thing you need for a pitch is a good Media Kit. Today we outline how Influencers can create a proper Media Kit.  

We've encountered a few client who were using hashtags in the wrong way. They were too aggressive, and used words that others con't understand. So we thought we'd publish an episode as a quick guide to Hashtags this week. 

Facebook wants brands to do well in Stories so badly, they released a comprehensive guide to being successful in it. We digest and dissect the report, and convert it into a podcast for you this week. 

Marketers have been building campaigns using Funnels for the longest time. But recently some have questioned the sustainability of this method in comparison to the Flywheel approach which centers around customer service. In this episode, we discuss the Flywheel's pros. 

All of us can agree that Pixar is synonymous with epic storytelling. Over the years, the company has developed a Guide to Storytelling that is guaranteed to  hit it well with the audience. Of the 22, we pluck the Top 8 for discussion this week. 

Facebook, from time to time, would make changes to their Ads Manager reporting tool to further add accuracy and adjust to changing user behaviours. They just dropped another big announcement to replace 7 metrics with newer ones this April. 

Pairing Instant Gratification with Automation, Marketers these days expect potential customers would immediately convert on first-contact. We explain why it's not true, and how to do it the right way.

There is more to getting the most out of your Facebook Ads than just publishing according to the setup requirement and seeing what happens. Facebook uses specific scoring methods that will help some ads cost less (and reach more) than others. We talk about it in detail

Influencers are both effective and ineffective, depending on the criteria you use to source them with. If you are unsure of how to start, these few tips can help get your started in the right direction. 

Using social media is difficult if you're in a B2B environment, primarily because it's not built for business. But here are a few good ideas that you can implement into your campaign calendar.

The biggest and most controversial topic in the Social Media sphere since last year has been collection of private information without consent. Although the legalities surrounding this is still very grey, users are getting tired of it.  How will brands need to change their Marketing efforts moving forward so they don't appear predatory and unethical? Listen as we talk about possible methods. 

This up and coming generation has a high potential spending power, but are more conscious than their parents. They buy into value more than brand, and they have almost no patience. These 6 Tipsy Tips will help your brand position better for them

This week, we find out how to use Instagram's Close Friends List feature that was just enabled to Brands.