Informações:
Sinopse
Tipsy VP is a weekly Social Media update podcast produced by Virtual Peddlers Marketing
Episódios
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Tipsy VP 31 May 2019: How to Get Your IG Stories on the Explore Tab
30/05/2019 Duração: 14minInstagram is going to make Stories discoverable from the Explore tab very soon, and brands will want to be found there. Today we list down a few good ways to prepare your Stories content so they have a higher chance of appearing on the Explore tab.
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Tipsy VP 24 May 2019: What Content to Post on LinkedIn
24/05/2019 Duração: 15minLinkedIn is taking the world by storm, especially in the professional angle. Brands actively on LinkedIn should consider going back to the platform as it sets to grow. If you're what kind of content to post, LinkedIn has just posted a comprehensive guide which we summarised in this episode.
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Tipsy VP 17 May 2019: Why All Companies Need a Media Department
17/05/2019 Duração: 26minIn the age of free and infinite information riding on many social media platforms, companies need to take an additional stance as influencers and subject matter experts of their respective communities. And this can be best done with a Media Team specially dedicated to creating valuable content to users.
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Tipsy VP 10 May 2019: Creating an Influencer Media Kit
09/05/2019 Duração: 18minBeing a professional Influencer requires you to pitch yourself to brands rather than just waiting for DMs to arrive. And the first thing you need for a pitch is a good Media Kit. Today we outline how Influencers can create a proper Media Kit.
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Tipsy VP 3 May 2019: Guide to Hashtags
02/05/2019 Duração: 12minWe've encountered a few client who were using hashtags in the wrong way. They were too aggressive, and used words that others con't understand. So we thought we'd publish an episode as a quick guide to Hashtags this week.
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Tipsy VP 26 April 2019: Top 3 Tips for Creating Stories by Facebook
26/04/2019 Duração: 19minFacebook wants brands to do well in Stories so badly, they released a comprehensive guide to being successful in it. We digest and dissect the report, and convert it into a podcast for you this week.
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Tipsy VP 19 April 2019: Dropping the Funnel for the Flywheel?
19/04/2019 Duração: 09minMarketers have been building campaigns using Funnels for the longest time. But recently some have questioned the sustainability of this method in comparison to the Flywheel approach which centers around customer service. In this episode, we discuss the Flywheel's pros.
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Tipsy VP 2nd April 2019: Pixar’s Top 8 Storytelling Guide
04/04/2019 Duração: 22minAll of us can agree that Pixar is synonymous with epic storytelling. Over the years, the company has developed a Guide to Storytelling that is guaranteed to hit it well with the audience. Of the 22, we pluck the Top 8 for discussion this week.
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Tipsy VP 27 March 2019: Facebook Cancels 7 Ad Metrics, and Replaced with New Ones
29/03/2019 Duração: 09minFacebook, from time to time, would make changes to their Ads Manager reporting tool to further add accuracy and adjust to changing user behaviours. They just dropped another big announcement to replace 7 metrics with newer ones this April.
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Tipsy VP 12 March 2019: How to Convert Online Leads into Sales
13/03/2019 Duração: 15minPairing Instant Gratification with Automation, Marketers these days expect potential customers would immediately convert on first-contact. We explain why it's not true, and how to do it the right way.
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Tipsy VP 7 March 2019: How Facebook Scores Your Ads for Lower Cost
11/03/2019 Duração: 12minThere is more to getting the most out of your Facebook Ads than just publishing according to the setup requirement and seeing what happens. Facebook uses specific scoring methods that will help some ads cost less (and reach more) than others. We talk about it in detail
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Tipsy VP 26 February 2019: How To Find The Right Influencers For Your Brand
04/03/2019 Duração: 10minInfluencers are both effective and ineffective, depending on the criteria you use to source them with. If you are unsure of how to start, these few tips can help get your started in the right direction.
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Tipsy VP 19 February 2019: 4 Types of Social Content to Share in B2B Industries
22/02/2019 Duração: 09minUsing social media is difficult if you're in a B2B environment, primarily because it's not built for business. But here are a few good ideas that you can implement into your campaign calendar.
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WEEKLY TIPSY 12 February 2019: Converting Social Media Approach from Data to Content.
14/02/2019 Duração: 12minThe biggest and most controversial topic in the Social Media sphere since last year has been collection of private information without consent. Although the legalities surrounding this is still very grey, users are getting tired of it. How will brands need to change their Marketing efforts moving forward so they don't appear predatory and unethical? Listen as we talk about possible methods.
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Tipsy VP 29 January 2019: 6 Tips on Marketing to Generation Z
01/02/2019 Duração: 14minThis up and coming generation has a high potential spending power, but are more conscious than their parents. They buy into value more than brand, and they have almost no patience. These 6 Tipsy Tips will help your brand position better for them
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Tipsy VP 15 January 2019: How To use Instagram Close Friends List for Brands
16/01/2019 Duração: 06minThis week, we find out how to use Instagram's Close Friends List feature that was just enabled to Brands.