Make It Your Business: The Definitive Guide For Launching And Succeeding In Your Own Business [abridged]

More than twenty years ago, entrepreneur Stephen Schiffman launched his own business - D.E.I. Management Group Inc. - and built it into a major financial success. Now, Schiffman reveals his innovative business-building strategies in Make It Your Business - a complete and concise guide written specifically for the entrepreneur.

Combining his revolutionary, user-friendly approach with real-life examples of his methods at work, Schiffman guides you through the four critical "threshold experiences" all entrepreneurs must cross to be successful:

• Starting Out - the most important early issues and key questions
• Branching Out - making the most of your resource
• Finding Out - knowing your customers, and your marketplace
• Growing Up - the keys to managed change and growth

Whether you're just thinking about starting a business, or have already taken the plunge, Make It Your Business is an essential resource that will ease your company's growing pains while helping you build the business of your dreams.