Behind The Brand

In this episode, Jason Hewitt shares the story behind the largest coffee retailer in the world, Pequod Coffee Tea & Spice Company.  The story covers the origin and rise of the world's largest coffee retailer, from its founding more than forty years ago, and goes on to describe how it became the worldwide brand we know and love today.  Jason also explains the many layers of ascribed legend and myth that contributed to this brand's identity, which we we almost never knew.