Justforward.co Gamedev - Game Development & Mobile App Marketing

В рамках сообщества Геймдев Хаб поговорили с Евгением Протасовым (CPO Dats Games) о гиперказуальных играх. Обсудили состояние ГК-рынка, тренды и тенденции, работу с издателями, способы влияния на ключевые метрики юнит-экономики, людей и формирование команды, а также процессы, которые приводят к созданию хитов. У Евгения и студии Dats Games крутой опыт в ГК-индустрии - это выпущенные хиты и более 50 млн игроков.

This episode is a short overview of the hyper-casual games genre. Trends, market, competitors, target audience and product features.

In this episode I would like to provide some thoughts regarding indie game development strategy. This will be interesting for those who just started first steps in game development and for those who are going to start their indiedev journey.

This an episode about our guest post for AppTweak.com. In this post, Timur shows how creating a podcast can leverage your app marketing strategy and drive organic downloads to your app.

It goes without saying that app's name plays a big role. Actually, app store optimization starts with the name. Your goal is to make a shot not only with the first impression, but with any impression. So what is important to take into account while naming an app?

This time I`m going to tell you an amazing story about design process of a walking tour app, called Urban Walks. Anton Repponen has shared this story on his blog on Medium platform. Now I`ll unveil his design tips and tricks.

Nowadays most companies use bought media to increase their user base, reach the top of app store charts and achieve the mass audience. Ron Brightman the CEO of a mobile performance marketing network has shared useful tips on how to do it in a right way.

In this episode you will find out how Mr Jump earns $20k per day employing Chartboost's games-only platform for serving ads and why online video important for mobile app marketing strategy.

A/B testing is very popular nowadays. But not all of them know how to do it the right way. There are certain restrictions and requirements that everyone has to follow. Listen to this episode and be on the right way!

There is a tough competition among social media networks nowadays. That means social networks have to invent and employ something unique and state-of-the-art in order to acquire more users and increase retention rate. Here is the case study how Pinterest makes it successfully by using machine learning model in its Pinnability.

In this episode you will find the growth hack how can you triple your app revenue. Many developers don't test and optimize hypothesis about in-app revenue. But many developers have awesome apps, so listen to this episode and boost you revenue by just adding one button!

Mobile video has been growing steadily for years. This was driven by a couple of factors that listed in this episode. Increased standardization around this medium, better measurement capabilities and advanced targeting capabilities beyond device ID and lat/long over time can help brands and agencies identify the right KPIs and quantify value. These understandings probably will lead to increase of mobile video budget item. More sophisticated, video-specific pricing models can simplify for advertisers calculation of their ROI and also shift the risk to the publisher side and make them even more open to this medium.

Lately Apple started using its ads to showcase iOS apps as they work in the real world. One series of the last year, called "You are more powerful than you think" highlighted apps meant to give iPhone users a kind of superpower. Each was related to one of four themes. It were power, parenthood, dreams, and strength.7 Minute Workout: Quick Fit was included in the last category.

There is tons of information about app store optimization on the web. This episode provides structured summary about ASO. Listen to this episode and save your time.

Welcome to the new episode of the App Marketing - Growth Hacking Podcast! Today I`m going to present you the real case of mobile app Circa News. The case was published on Matt Galligan`s blog at Medium platform. Together we`ll try to understand what let Circa News to get 90% 5-star ratings. This growth hack will also increase the conversion of the incoming traffic to the app landing page in the app store. Hope, you ready to start! Let`s go!

Tinder is the location-based dating app which was launched on October, 2012 and made a real breakthrough. By January 2014, the app boasted more than 10 million users. By December of 2014, the app had been downloaded more than 40 million times with users swiping 1 billion times per day. On February 3rd the company reported that Tinder saw 100% year over year growth in monthly active users.

There are too many match three games on app markets today. How can you beat the top? Here are some useful tips of creating a match-three puzzle games and various strategies of consumer`s attraction.

Mobile app marketing is mostly an art which is practiced in the dark. Marketers make very important decisions based on their gut feeling and competitors research because both App Store and Google Play do not have a mechanism for split testing to know the best working options. Even in the absence of A/B testing in app stores, it is possible to do split testing. Find out how to do that.

One of the first things that people will see when they discover your app is your app icon. Your app icon is vital for your conversion rate because it makes the first impression and provides the key idea of your app. You have to make that great first impression by having an amazing app icon. It has to convey the functionality and the essence of an app while being scalable, unique, and just downright attention grabbing.

ASO stands for App Store Optimization and it is the process of improving the visibility of a mobile app in an app store. You can think of it like search engine optimization (SEO) for websites - only for the App Store instead - if you would like. More specifically, app store optimization is the process of ensuring that an application ranks highly in an app store's search results and in the top charts rankings.