Magnetic Consultant: Client Winning Sales, Marketing & Productivity Tips For Ambitious Consultants

Kenny and Andrew define what "landing pages" are, demonstrate why they are the most important lead generation pages on your website, and share best practices for creating killer landing pages. In this episode: What is a "landing page"? Why landing pages are your best chance at a great first impression How landing pages and lead magnets (Episode 07) go hand-in-hand How do you craft landing pages that convert prospects into clients? Question of the week: Should your phone number be on your website? Tip of the week: Three 3rd-party tools that make it brain-dead easy to create effective landing pages Tweetables Why landing pages decide your fate [Click to Tweet] Fresh tips for potent landing pages [Click to Tweet] No landing pages? No clients! [Click to Tweet] Extras Landing page example (Andrew) Landing page example (Kenny) Download Episode 08 PDF Transcript The post Episode 08 – Landing Pages that Win Clients appeared first on Magnetic Consultant.

Kenny and Andrew define what a "lead magnet" is, explain why it's critical in your marketing strategy, and provide guidance for effectively crafting and utilizing one. In this episode: What is a "lead magnet"? Why are lead magnets so powerful for winning clients? What form can lead magnets take? How do you craft winning lead magnets? Question of the week: How do you increase webinar attendance? Tip of the week: How to ensure you get valid emails with your lead magnet Tweetables Don't have a lead magnet? Good luck getting clients online [Click to Tweet] How to craft lead magnets for fun and profit [Click to Tweet] Did you get a valid visitor email? Are you sure? [Click to Tweet] Extras Lead Magnet example (Andrew) Lead Magnet example (Kenny) Download Episode 07 PDF Transcript The post Episode 07 – The Magic of Lead Magnets appeared first on Magnetic Consultant.

Kenny and Andrew present "personas" as an essential first step for all effective marketing. They give guidance in creating personas and in applying them to all aspects of your marketing from your website to your lead magnets, paid advertising and presentations. In this episode: What is a buyer "persona"? How does a focus on personas bring you great new clients? How do you create an effective persona? How many personas do you need? How do you use personas in your marketing strategy? How do you apply personas to your content and advertising? Question from clients: How many landing pages do I need on my website? Tip of the week: A tool for spying on your competitor's content marketing successes Tweetables Think you don't need a buyer persona? [Click to Tweet] How personas supercharge your marketing [Click to Tweet] How many landing pages does your website need? [Click to Tweet] Extras Buyer Persona Template (PDF) Buyer Persona Template (Word) Facebook graph search examples: "Groups of people who lik

Andrew and Kenny discuss why specialization is critical for success as consultants and how to go about specializing in ways that work with your business model and get you noticed online. In this episode: Why specializing is necessary for success as a consultant What type of specialization is important How successful generalists are really specialists, too. Why we naturally fail to specialize How specializing supercharges ALL of your marketing, and how to do it Q&A with clients:  What's the fastest way to get clients on a budget? Tip of the week:  Quick test to see if you're specializing well Inspiration of the week: Roger Philby Tweetables Consultants MUST specialize to succeed [Click to Tweet] Why consultants FAIL to specialize [Click to Tweet] Quick test: Are you specializing for your biz? [Click to Tweet] Extras A FREE special report from Andrew that goes deep into the WHY and HOW of specialization Download Episode 05 PDF Transcript The post Episode 05 – Succeeding by Specializing appeared first on

In this episode, Kenny and Andrew discuss several proven ways that consultants can get themselves into a position to successfully charge high fees. In this episode: Why do you necessarily want to charge high fees? How charging high fees requires a mindset shift to focusing on results Why you need to stop charging an hourly rate immediately How to begin charging higher fees Client question of the week: "Should I advertise my fees on my website?" Tip of the week: Beeminder App Inspiration of the week Tweetables: How to charge high fees as a consultant [Click to Tweet] STOP charging by the hour! [Click to Tweet] Do fees belong on your website? [Click to Tweet] Download Episode 04 PDF Transcript The post Episode 04 – Commanding High Fees appeared first on Magnetic Consultant.

In this episode Kenny and Andrew talk about the types of habits that matter most for independent consultants and how to adopt them. In this episode: Two types of habits -- those that make you directly magnetic to clients, and those that save your time and sanity so you can give your business the attention it needs The power of less Your ONE thing -- the most important thing Time blocking for productivity and sanity Client question of the week: "When is the best day to have a webinar?" Tip of the week: Best app for a true “Getting Things Done” implementation Inspiration of the week Tweetables: Habits that make or break your consulting business [Click to Tweet] The "power of less" for consultants [Click to Tweet] Time blocking for consulting success [Click to Tweet] Download Episode 03 PDF Transcript The post Episode 03 – Magnetic Habits appeared first on Magnetic Consultant.

In consulting, no trust means no business.  In this episode Kenny and Andrew talk about the enormous benefits that come when you successfully build trust with prospects and, most importantly, how to do it. In this episode: Why it's critical to build trust with prospects How trust-building reduces your sales cycles and increases your fees Strategies and tactics for successfully building trust Building trust both online and offline Client question of the week: "Will a blog help my business?" Tip of the week: An app that keeps you focused on wins Inspiration of the week Tweetables: No trust? No Business! [Click to Tweet] Want to get higher consulting fees? Here's how. [Click to Tweet] The right way to build trust with prospects. [Click to Tweet] Download Episode 02 PDF Transcript The post Episode 02 – Build Trust with Prospects appeared first on Magnetic Consultant.

Andrew and Kenny each share their #1 essential tip for becoming a magnetic consultant, irresistibly attracting your ideal clients to you.  Plus there's an intro to the show and a takeaway tip that you can act on tomorrow to immediately attract and win one new client while sidestepping all your competition. In this episode: Introductions Why "Magnetic Consultant"? Andrew's #1 thing that makes a consultant magnetic Kenny's #1 thing that makes a consultant magnetic Weekly burning question from clients Inspiration of the week Client attraction tip of the week Tweetables: How to be a magnetic consultant. [Click to Tweet] How laser-like focus makes a consultant magnetic. [Click to Tweet] Positioning is the key to success as a high-fee consultant. [Click to Tweet] Download Episode 01 PDF Transcript The post Episode 01 – Be a Magnetic Consultant appeared first on Magnetic Consultant.