Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usable. In other Google news, the DOJ is trying to break up Google into smaller pieces for better competition. This happens at the same time Google is losing its strength in the search market. And someone used Meta's glasses to instantly dox strangers. Should we be scared? Yes...yes we should. Winners and losers include Mountain Dew and Wordpress. Rants and raves include TikTok and CMI's latest benchmark study. This week's links: Google's Notebook LM Google Faces the DOJ Google's Domination as Search Leader Going Away? Meta's Glasses Used to Dox Strangers Mountain Dew's New Brand WordPress Community In Trouble? TikTok Sued Again ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Bree

A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing.  Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more. Special thanks to our marketing experts: Drew Davis Katie Brinkley Mark Schaefer Rob LaLacheur Ann Handley Brian Piper Michael Stelzner A. Lee Judge ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers. And reimagined Marketing and Content Hubs — t

Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent). The New York Times unveils a plan to sell audio subscriptions via Apple Music and Spotify. The boys aren't sure the plan has merit (uh, data concerns anyone?). And The Onion creates a membership program with a print newspaper at the center. Joe is very happy about this. Winners and losers include Tim Walz and LinkedIn's AI rollout. Rants and raves include new books from Brian Piper and Pam Didner and a Dreamforce appearance from John Mulaney. ----- This week's links: X and Blocked Users X's Global Transparency Report New York Times to Sell Pod Subs Why the Onion Launched a Membership Program Tim Walz's YouTube Show ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and

OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test. TikTok heads back to court with a January 19th ban date looming. Joe predicts what will happen. And Instagram launches a version for teens only. Is it enough? Finally, MrBeast "leaks" his personal YouTube production manual. Is there gold within? Winners and losers include Sun Studio and the 2024 Content Marketing Award winner. Rants and raves include MAICON's headsets and CMI's marketing career study. ----- This week's links: OpenAI's Strawberry Is Scary Good at Deception TikTok Goes to Court Inst Launches Teen Accounts MrBeast's Playbook Uncovered MrBeast: How to Succeed at YouTube Playbook ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe

In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation. ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Mark Zuckerberg says the Biden Administration pressured Facebook to censor COVID comments while Elon Musk gets X banned in Brazil. In better news, the Kelce brothers land a $100 million dollar deal with Amazon. The boys talk about how the licensing model has changed in just the past two years. Winners and losers include Mammoth Cave National Park and Yelp. Rants and raves include LEGO and Adweek. ----- This week's links: Zuck's Words Against Biden Brazil Bans X Kelce's Deal with Amazon Mammoth Cave on Facebook Yelp's Case Against Google Search Fragmentation on Adweek LEGO's Big Jump ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. S

We have all the answers for what's going to happen in the NFL this year. This special episode includes: 2024 New Kickoff Rules AFC/NFC Top 4 and Championships Super Bowl and Who Wins Cowboys and Browns Final Records MVP Prediction And a final bet you don't want to miss. ----- This week's sponsor: Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

The boys review how the DNC has courted creators and developed "content moments" that are going viral. Chick-Fil-A just launched a streaming strategy and Procreate vows to never leverage generative AI. Wins and losses include the Savannah Bananas and Snoop Dogg. Rants and raves include Robert's take on DNC creators while Joe talks about the NSYNC and Deadpool integration. ----- This week's links: The DNC Finally "Gets" Content Chick-Fil-A Launches Streaming Service Procreate Says No to Gen AI Snoop & Solo Brands Make Up Bananas Ink TV Deal NSYNC Takes Off w/Deadpool Integration ----- This week's sponsor: Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

While X continues to sue advertisers and launch products in chaos, Reddit has risen to the top of the social media sandlot (with the help of Google). Winners and losers include Heineken NA and the Queensland Symphony Orchestra. Rants and raves include the Savannah Bananas and surveillance pricing. ----- This week's links: X Calls for Ad Industry Reset Ad Group Dismantles Xai launches Chaotic Image Generator Publishers Flock to Reddit Heineken's Partnership with US Open Tennis Symphony Orchestra's Bad AI Play WTF Is Surveillance Pricing? ----- This week's sponsor: Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Expe

In a desperation move, X decides the best way to get advertisers back to the platform is to sue them. In obvious news, a judge rules that Google is an illegal monopoly. The boys talk about what the repercussions are with this ruling, and what Apple's role will be. Speaking of Google (and X), Google ads seem to be popping up on Elon's platform. Curious indeed. In winners and losers, the Harris campaign is kicking butt on social while the Army fails with The Rock. In rants and raves, Robert changes his mind on the Olympics and Joe thinks the next wave of content marketing is internal creators. ----- This week's links: Google Is a Monopoly X Files Suit Against Advertisers Google Ads End Up on X Kamala Social Media Masterclass The Army Fails with The Rock The Olympics and TikTok ----- This week's sponsor: Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show no

In this episode the boys cover an incredible content marketing case study in New York's largest hospital system. Reddit is now blocking big search engines who want its unique content...unless they pay up (which they will). And Elon is being Elon, violating his own content policy on X. Here we go again. Hits and misses include Bandit Running and Flavor Flav. Rants and raves include James Patterson and Google's new AI ad. ----- This week's links: Reddit Blocks Search Engines Elon Musk Violates X Policy Northwell Health Content Marketing Studio Bandit's Unsponsored Project Flavor Flav and US Water Polo Google's Dumb AI Ad ----- This week's sponsor: Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and ge

At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers? META introduces Llama 3 for developers, apparently giving away its AI technology and investment for free. Could this be for real or is it a Zuckerberg trick? And does Spotify use podcasts for loyalty first? Hits and misses include Deadpool and Heinz and Informa's purchase of the Cannes Festival. Rants and raves include British Airways and Field & Stream magazine. ----- This week's links: Google Leaves Cookie Policy Llama 3.1 Launch Spotify's Bet on Podcasts Informa Buys Cannes Heinz Partners with Deadpool Country Music Stars Buy Field & Stream British Airways Flight Video ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and su

This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple? Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance? And CMO's are under huge pressure, as stated by the latest research. Are we actually in a marketing recession? Rants and raves include VidCon Baltimore and StickerMule. ----- This week's links: Ken Griffin Buys Dinosaur Taboola to Sell Apple Ads Dax Shepard Does Deal with Amazon's Wondery CMOs Under Pressure ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free download

Has the content creator/influencer business model gone bearish? Glamour seems to think so. We  disagree. The Paramount/Skydance deal is finally done...we think. Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube? And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print? Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers. ----- This week's links: Power Slap and Dana White Paramount Skydance Deal Spotify's Continuing Shift to Video Influencers Aren't Getting Famous Like They Used To BusinessWeek's Print Move Mohawk Chevy on TikTok ArtBotAI Trump to Speak at Bitcoin Conference The Rise of AI Content ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past ep

A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same? And do the brand new rules of marketing and advertising include content marketing? If content marketing becomes marketing, what happens to the discipline? Rants and raves include mxmtoon and research from Meta and Kantar. ----- This week's links: Supreme Court Sends Social Media Back to States Brand New Rules of Advertising mxmtoon Research from Meta and Kantar One Million Checkboxes ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Ro

In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place? Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement. And...have we learned anything from moving text to video online? Hits and misses include the Verizon logo and the Toys R Us commercial produced with OpenAI. Rants and raves include the Olympics and AI forgetting to read the room. ----- This week's links: Supreme Court Ruling on Social Media Time Strikes Deal with OpenAI Recording Industry Sues Sona We Learned the Wrong Lessons from Video Verizon's New Logo Toys R Us's AI Ad Al Michaels' AI Voice at the Olympics AI Execs Forget to Read the Room ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on S

While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages. Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising. Hits and misses include Oscar Mayer and American Express. Rants and raves include indie print and the Cannes Lions award winners. ----- This week's links: Wells Fargo Fires Employees Surgeon General and Social Media Forbes Threatens Perplexity TikTok Debuts AI Ad Features Oscar Mayer Bacon Ad Cannes Lions 2024 High-End Indie Print Publications ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Oran

Apple's big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for their AI integration. Is this a big miss for Google Gemini?  Plus, Adobe and Meta have big terms and conditions issues this week. Hits and misses include OpenAI, Google and Nathan's hot dogs. Rants and raves include "Infectious Generosity" by Chris Anderson and yet another AI content marketing launch. ----- This week's links: Adobe's Missed Terms Adobe's Apology META's content problems with Europe Apple Intelligence Is Launched Joey Chestnut and Nathan's Hot Dogs AI Content Marketing Agent ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take opposite sides and fight, fight, fight. Spotify's CEO makes comments about the cost of content being almost nothing. Should we care or should we boycott? Hits include Four Seasons and 10 Cent Beer night. Rants and raves include signals from Marcus Sheridan and Suits. ----- This week's links: Twitter's New NSFW Strategy Twitter/X Will Do Vertical Video Spotify CEO Is Out of Touch Facebook Going After Gen Z 10 Cent Beer Night - Craig Irons Four Seasons PR Win ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Or

Big news this week as leaked Google search API documents are released into the world. The TLDR? Google has been lying about how it formulates search results. What do we know? Google manipulates content like an editor of a media company would. But does it even matter? AI scams are hitting a tipping point as we get closer to the US elections. OpenAI inks two more content deals and Elon raises money for xAI. Hits and misses include a home appliance store and Cheez-Its.  Rants and raves include marketing agencies and GaryVee's commencement speech. ----- This week's links: The Google API Document Leak Celebs Getting AI Scammed Atlantic/Vox Ink Deal with OpenAI Elon Raises $6 Billion for xAI HBR Recognizes Creator Economy Home Appliance Sales and Service Marketing Agencies as Consultants GaryVee's Commencement Address ----- This week's sponsor: Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service. ------- Liked this show? SUBSCRIBE to this podcast on