Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

Informações:

Sinopse

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

Episódios

  • PNR 24: LinkedIn Goes All In | Google+ on Death Watch

    29/04/2014 Duração: 01h02min

    In this episode, the boys rant about whether or not Google + is closing its doors on being competitive with Facebook. Consumers now use the web more than watching television (for whatever that's worth) and Joe and Robert discuss all the possible companies that LinkedIn should purchase. In other news, Facebook launches a wire service and hardly anyone remembers see a native ad.  This week's #ThisOldMarketing example: Indium Manufacturing.

  • PNR 23: Organic Reach in Facebook Is Gone | Enterprise Content Ineffective

    23/04/2014 Duração: 01h58s

    In this episode of PNR and #ThisOldMarketing, Joe and Robert discuss some changes in Google Analytics, followed by a deep discussion on the future of Facebook for content marketers. More news for the week includes agencies building out newsrooms, new CMI content marketing research on B2B enterprises and why social media fading into wallpaper is a good thing. This week's TOM example of the week: Dell Power Solutions.

  • PNR 22: The Future of Publishing | VC Money Runs Rampant in Content Marketing

    16/04/2014 Duração: 01h07s

    In this episode of PNR's This Old Marketing, Joe and Robert talk about the future of publishing, and the one thing that both publishers and brands need to focus on when building out a content marketing practice. The boys also cover a number of money deals flowing into the content marketing industry, and what this means for the next 12 months. Cosmo causes a stir and Shutterstock launches a new education and training platform.  This week's TOM example of the week: Fire Protection Engineering magazine from the Society of Fire Protection Engineers. #ThisOldMarketing

  • PNR 21: Should Content Marketing Buzz Off? | The Middle Is Dangerous

    07/04/2014 Duração: 51min

    In this episode of PNR, Joe and Robert discuss a news article about how content marketing should just buzz off.  Other news includes a strategic approach to content marketing, a research study finds that press releases are the most credible content for brands, and how being just mediocre in your content creation and distribution is a dangerous place to be.  This week's #ThisOldMarketing example is NewTekniques Magazine.

  • PNR 20: Live from Content Marketing World Sydney

    31/03/2014 Duração: 54min

    This week to celebrate PNR's 20th episode, Joe and Robert record #thisoldmarketing live from Content Marketing World in Sydney, Australia.  Special guests include King Content's Todd Wheatland and Cisco's Tim Washer.  The boys discuss LinkedIn's new content analytics package, the end of blog comments, and the market pulse on content marketing in Australia.

  • PNR 19: Time to Ignore Facebook and Google

    25/03/2014 Duração: 53min

    This week, Joe and Robert talk about the latest Facebook algorithm change, which pretty much assures we will have to pay Facebook to get our content noticed.  At the same time, Google goes out to hunt guest blogging spammers. After a nice discussion on transparency, Robert covers this week's TOM example: Baseball Cards.

  • PNR 18: Growing Pains for Native Advertising | Harley's Content Past

    19/03/2014 Duração: 51min

    This week, Joe and Robert dig deep into native advertising...first with the Wall Street Journal's new native launch, and then with Guardian's native play with Unilever. This show is filled with rants about publishers and agencies, and finishes with our TOM example: The Enthusiast from Harley Davidson.

  • PNR 17: Stop Complaining, Content Marketing Is the Phrase

    11/03/2014 Duração: 58min

    Joe and Robert discuss the week that was SXSW, and chat about brands Travotifying everything. In addition, Print is back, yet again, and Joe and Robert rant about people who rant about the phrase 'content marketing'.  This week's TOM example: Energy University.

  • PNR 16: Don't Publish On Rented Land | Facebook Follies | Patagonia Footprints

    05/03/2014 Duração: 56min

    Joe and Robert discuss the LinkedIn job bank fiasco and then discuss whether agencies really can do content marketing well. In addiition, the boys discuss not publishing on rented land, and more critical reviews of Facebook's algorithm changes. This week's #ThisOldMarketing example: Patagonia footprints.

  • PNR 15: LinkedIn Opens Publishing for All | Learning from SI's Swimsuit Issue

    25/02/2014 Duração: 53min

    In this episode, Joe and Robert talk about the big news around LinkedIn opening up their publishing program for all LinkedIn users.  The boys also talk about Buzzfeed's advice for content success, Sprinklr buys Dachis and content marketing examples from Toyota and Chevron. This week's TOM example of the week: Thomas Edmonds.

  • PNR 14: The History of Content Marketing Shocked | Guardian's Unique Content Move

    19/02/2014 Duração: 50min

    In this episode, Joe and Robert talk about GE's new sponsored content play on the Tonight Show with Jimmy Fallon, as well as multiple native advertising moves from the Guardian and Yahoo!. This week's #ThisOldMarketing example is a shock to the world: There is a new "oldest content marketing example" for the boys to banter about.

  • PNR 13: Is LEGO Smelling Oscar? | Defining Advertising | Facebook Click Fraud

    12/02/2014 Duração: 49min

    In this episode, Joe and Robert talk about the hit movie from LEGO and what it means for content marketers.  In addition, Joe and Robert talk about the blurred line of advertising, Klout's new publishing tool, and an amazing discovery about Facebook click fraud. This week's TOM Example: HomeMadeSimple.com from P&G.

  • PNR 12: The Future of Facebook | Chipotle Launches Series | Super Bowl Bust

    05/02/2014 Duração: 49min

    In this episode, Joe and Robert talk about Facebook's launch of "Paper" and the evolution of Facebook's graph search into something that will rival Google.  Chipotle announces a comedy series on Hulu and Outbrain releases a report that states what relevant content truly is.  This week's TOM example: iFly magazine from KLM airlines.

  • PNR 11: The End of Guest Blogging | No Dates on Blog Posts | Minecraft Education

    27/01/2014 Duração: 50min

    In this episode, Joe and Robert talk about Google's Matt Cutts and the proclamation that guest blogging is dead. The boys also discuss SEO and social signals, the future of Twitter, more money for NewsCred, and an advertorial mishap.  Robert raves about a new environmental video and Joe rants about not having dates on blog posts.  This week's TOM example: Minecraft.

  • PNR 10: Confusion over Content Strategy | The Truth about Forbes | Nike Content

    21/01/2014 Duração: 52min

    In this episode, Joe and Robert talk about more funding for Contently, the truth about Forbes' valuation, why TV is not dying and why CMOs are so bad at customer experience.  In addition, Robert reviews content from the dead and Joe rants about the confusion over content marketing and content strategy.  This week's TOM example: Nike.

  • PNR 9: Will Native Become the Norm? | A Trillion Devices | GI Joe & Content Marketing

    15/01/2014 Duração: 47min

    In this episode, Joe and Robert talk about the future of content marketing when a trillion devices start talking to each other.  Joe explores more on native advertising and the insane growth projections for 2014.  Robert covers how marketers are overcomplicating technology.  This week's This Old Marketing example: G.I. Joe.

  • PNR 8: The End of Content Marketing | Kevin Spacey, Netflix and JELL-O

    08/01/2014 Duração: 50min

    In this episode, Joe and Robert talk about a "content marketing is dead" post, as well as a big announcement about Kevin Spacey and the Netflix big data model.  Robert raves about three amazing new commercials and Joe shares the This Old Marketing example of the week: JELL-O.

  • PNR 7: The End of Advertising | Content Marketing and Ron Burgundy

    30/12/2013 Duração: 49min

    In this episode, Joe Pulizzi (@JoePulizzi) and Robert Rose (@Robert_Rose) talk about what life would be like without advertising, and go in-depth into what Anchorman 2 did differently with content that no other movie ever did before (and what your business can do about it). Also discussed - more content marketing predictions and how small businesses get started with content marketing.

  • PNR 6: The Content Marketing Predictions Show

    23/12/2013 Duração: 46min

    Ta Da - The annual content marketing predictions show is here!  In this special episode, Joe and Robert discuss what actually "will" happen with content marketing in the year 2014.  Topics include which surprising company will start purchasing media companies and which channel marketers will be focusing on for the upcoming year.

  • PNR 5: Brands Competing with Publishers | Content Advertising Agencies | Red Bull Media House

    17/12/2013 Duração: 45min

    Joe and Robert discuss new research on digital content promotion, comments from Newscorp about their biggest competition - their advertisers, and the evolution of the content advertising agency. TOM example of the week: Red Bull Media House.

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