Influence Pros

Rustin Banks, Founder and Chief Product Officer of TapInfluence, joins the Influence Pros Podcast to talk about where influencer marketing came from, how to successfully combine data and storytelling, and the importance of engagement. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why you should look at an influencer's audience before hiring them How to use collected data to choose the best influencer for you Why engagement is far more important than follower count How TapInfluence became a company and what it can do for you Why influencer marketing works on multiple channels   Resources In the News: This Hollywood Studio Got Busted for Social Media Rustin Banks twitter: @rustinb rustinbanks.com Elon Musk Under the Influence Summit Nielsen Catalina Solutions StatSocial Demographics Pro VidCon Visit InfluenceProsP

Stacey Miller, Senior Manager of Communications at Cision, joins the Influence Pros Podcast to discuss keys to selecting the right influencer, maintaining relationships, and the growing authority of influencers over some media outlets.   Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why it's important to treat your influencers well How to improve the quality of relationships you make Why influencers are starting to gain authority over media outlets How a balanced strategy of earned media and influencer marketing is best Why you must take your time in selecting the correct influencer for your brand   Resources In the News: The Generation Most Likely to Share Content on Facebook? Baby Boomers Stacey Miller twitter: @staceylamiller @BrianSolis What If PR Stood for People and Relationships? Insights from Brian Sol

Tim and Laura Sullivan, Co-founders of Lightworks 360 and Movable Feast Retreats, join the Influence Pros Podcast to talk about producing quality content, getting your brand out there, and the importance of staying human.   Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why being genuinely kind can help you stand out How to focus your working energy to enjoy the process Why it's essential to stay consistent with all your branding How to ensure excellence in the quality of your content Why a guest post or partnership should always be mutually beneficial   Resources In the News: 2016 Influencer Marketing Trends: How Do You Stack Up? Lightworks 360 Moveable Feast Retreats Garance Dore Reading My Tea Leaves Get Rich Slowly Tim Ferriss Terry Moore Visit InfluenceProsPodcast.com for more insights from your favorit

Randi Dukes, Creator of Dukes and Duchesses, joins the Influence Pros Podcast to reveal the hard work behind the scenes, the residual perks of evergreen content, and the essential nature of an organic fit with brands.   Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why it's advantageous to only work with Brands that fit your audience How to create evergreen content that lends itself to long term searchability   Why it is important to understand the true value of your blogging voice How to put in the work behind the scenes to make content creation look easy How to maximize your SEO for your blog posts   Resources In the News: A YouTube institution, 'unboxing' is making its way to Snapchat Randi Dukes Twitter: @DukesnDuchesses Dukes & Duchesses Kingsford DIY Snapchat "The Princess Bride" Visit Influenc

Bryan Kramer, CEO of PureMatter, joins the Influence Pros Podcast to break down the six different types of influencers, how to use events to build content, and the importance of transparency.   Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why it's a natural human tendency to share with others How to identify and capitalize on the six different types of influencers Why micro-influencers are the next big wave in marketing How to use community events to build marketing campaigns   How to use different sharing techniques to your advantage   Resources In the News: How to Elicit and Use Employee Stories in Your Content Marketing Bryan Kramer Twitter: @bryankramer PureMatter "Shareology: How Sharing is Powering the Human Economy" by Bryan Kramer H2H University Substantium Bryan Kramer Dynamic Signal Julie Zism

Benji Travis and Sean Cannell, Founders of Video Influencers, join the Influence Pros Podcast to divulge their thoughts on following your passion, the absolute necessity of authenticity, and the amazing accessibility of video blogging to everyone. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why video is becoming the most powerful marketing tool How to recognize the hustle and work ethic behind media work Why it's absolutely essential to stay authentic in your content How video influencing is becoming more accessible as a career How to find your niche audience and grow from your strengths   Resources In the News: Influencer Marketing Is Becoming a Joke: What Can Brands Do About It? Benji Travis Twitter: @BenjiManTV Sean Cannell Twitter: @seancannell Video Influencers It's Judy Time VidCon JP Sears Google AdSense

Jeff Beringer, Digital Marketing Lead at Golin and Creator of The Bridge, joins the Influence Pros Podcast to talk about relevance, the power of engagement, and how to find the right fit of influencer for your brand.   Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why it's so important to find the right influencer fit for your brand How to collect and interpret data from influencer audiences Why more money is being shifted into influencer marketing budgets How technology and the digital age has made it easier to track engagement How engagement is the key metric over reach for campaign success   Resources In the News: Microsoft is Buying LinkedIn for $26.2 Billion Jeff Beringer Twitter: @jeffberinger Golin The Bridge Pope Francis PR Week's 40 Under 40 Visit InfluenceProsPodcast.com for more insights from your

Heidi Sullivan and Todd Cameron, of Cision and TapInfluence, take over the Influence Pros Podcast to delve into past episodes and discuss what they have learned so far including authenticity, the move away from celebrities, and building trust with your influencers. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why celebrities are absolutely not the most important endorsers to pursue How the the key to all influence marketing success lies in the word 'authenticity' Why it is so important to let your influencers resonate with their audiences How to build trust in your relationships with your influencers How the next big frontier looks to be video content   Resources In the News: Four Common Pitfalls of Influence Marketing and How to Avoid Them Heidi Sullivan Twitter: @hksully Todd Cameron Twitter: @redfoxstrategy Wh

Dorothy Kern, blogger and author of "Crazy for Crust", joins the Influence Pros Podcast to deliciously debate knowing your own audience, the rise of bloggers as influencers, and the importance of mutual respect. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why it's critical to know your audience and what they want most How to turn your personal passion into a lucrative career Why it takes time to develop your voice as a blogger How to best approach an influencer for a new marketing project How to balance time between content creation and social media sharing   Resources In the News: How to Do Influencer Marketing Like a Pro Dorothy Kern Twitter: @crazyforcrust Crazy for Crust International Delight Challenge Butter Crazy for Crust Cookbooks Visit InfluenceProsPodcast.com for more insights from your favorite conten

Jay Krall, Director of Product Management at DataSift, joins the Influence Pros Podcast to examine the importance of keeping data analysis simple, the differing linguistics of varying generations, and the growing prominence of privacy settings on social media. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why collecting the right type of data is essential to company growth How to translate generational differences in order to better understand statistics Why approaches to influencer marketing are shifting due to new data availability How to simplify data aggregation in order to get the most out of your information How to respect privacy while still gaining new insights to consumers   Resources In the News: What influences online consumers the most? What makes people buy from your website? - A Meta-Study Jay Krall Tw

Rebecca Lieb, Independent Analyst and Advisor, joins the Influence Pros Podcast to discuss the power of deep questions, human vulnerability, and the development of word of mouth as the precursor to influencer marketing. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why it's important to take the time to ask the right questions How to use your research to lead you to success Why community and humility are key parts of great influencing How to utilize an influencer's expertise to your advantage How to combat the newest forms of ad blockers and developing media   Resources In the News: Confessions of a social media exec on influencer marketing: 'We threw too much money at them' Rebecca Lieb Twitter: @Liebink RebeccaLieb.com Jeremiah Owyang Blue State Digital Dan Savage - It Gets Better Project One Tech Company Vi

Jeff Barrett, CEO of Status Creative, joins the Influence Pros Podcast to talk about accidental entrepreneurship, building relationships by adding your own value, and connecting the dots within the new necessities of influencer marketing.     Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode The importance of understanding that reach simply means potential How to maintain long-term planning strategies for positive relationships Why PR is the next wave in influencer marketing How to diversify your influencer usage in order to find the perfect fit How budgets are shifting to give influencers more opportunities in 2017   Resources In the News: 215 Influencers & Experts Tell Me Their Worst Influencer Marketing Mistakes (Part 1) Frank Danna Twitter: @BarrettAll Status Creative Taco Bell Breakfast Lau

Frank Danna, Co-Founder of GhostCodes and Director of Social Strategy at Softway, joins the Influence Pros Podcast to discuss delving into new platforms, creating new companies, and the power of viewership. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why alignment of values is essential for success How micro-influencers are the next wave in marketing Why delving into new platforms is not only fun but productive How to focus your hustle for optimum results in the real world How to determine what has the most value for a campaign   Resources In the News: What Google Thinks About Influencer Marketing Frank Danna Twitter: @erskine Softway GhostCodes Snapcodes Parabox Creative Uber - 12 Days of Christmas campaign UNICEF - Bring Back our Childhood campaign Anchor JJ Abrams   Visit InfluenceProsPodcast.com for m

Tyler Farnsworth, General Manager of August United, joins the Influence Pros Podcast to reveal the perks of creative freedom, why you need to push outside the box, and how to take the time to maintain positive relationships. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode How to build trust for mutually beneficial relationships How to engage in creative problem solving How to keep yourself passionate about your process Why it's important to let you influencers be themselves How to find unique solutions to maximize success   Resources In the News: Match Game: Making Influencer Marketing Work Tyler Farnsworth Twitter: @TylerFarnsworth August United Twitter: @August_United August United BOLO Conference Pushpin TV Persil ProClean Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Michael Georgiou, CMO of Imaginovation, joins the Influence Pros Podcast to uncover details about the necessity for research, personality, and most of all inspiration to build community. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode How to find inspiration by inspiring others Why it’s important to always be researching Why it’s essential to focus on one message How to give back to your consumer How to utilize video content to increase engagement Why infusing personality into your messaging is key   Resources In the News: Pinterest Wins Fans In Academia, Helping Users Analyze Tough Novels Michael Georgiou Twitter: @MGeorgiou22 Imaginovation Pete Peranzo SAS Mark Cuban Catalyst 2016 Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Holly Hamann, Co-Founder of TapInfluence, joins the Influence Pros Podcast to talk about finding measurable data, demands for changing skill sets, and approaching work as collaborations over campaigns. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode How to see and adjust to changes Why it’s important to know your audience Why marketers are getting bigger budgets How to find measurable data How to know your platforms Why collaborations are best   Resources In the News: “The New York Times acquires influencer marketing agency HelloSociety” Holly Hamann Twitter: @HollyHamann CU Deming Center of Entrepreneurship Word of Mouth Marketing Association National Center for Women and Information Technology ABC News: Million Moms Challenge Save the Children UNICEF Shot@Life RhythmOne Visit InfluenceProsPodcas

Shonali Burke, CEO of Shonali Burke Consulting, joins the Influence Pros Podcast to talk about wearing many hats, the importance of context, and keeping community at the center of everything. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode How to balance many different roles Why education never stops How to stay personal in your work How to best approach your influencers after thorough research Why community it key   Resources In the News: “No #Ad, No Dice: Lord & Taylor settles with FTC for Influencer Marketing Campaign”    Shonali Burke Twitter: @shonali Shonali Burke Consulting The Ultimate Guide to Social PR Strategy #MeasurePR ASPCA Social PR Virtuoso Russell Simmons Presents Def Poetry Cirque du Soleil, Varekai The Blue Key Campaign To Mama With Love - Epic Change Visit InfluencePro

Sally Falkow, Digital PR Strategist at Meritus Media, joins the Influence Pros Podcast to talk about actionable influence, communication skills, and treating influencers like people first. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why it is important to measure the right thing Why real influence creates action How too much data can be confusing Why it’s important to treat your influencers well Why research and planning is key Resources In the News: “Why Influencer Marketing Works and the New Direction It’s Taking” Sally Falkow Twitter: @sallyfalkow Meritus Media The Proactive Report “Smart News: How to Create Branded Content That Gets Found in Search and Shared on Social” BlogHer Peter Drucker The Mezamashii Run Project McKinney Radian6 Visit InfluenceProsPodcast.com for more i

Carrie Morgan, Digital PR Consultant at Rock The Status Quo, joins the Influence Pros Podcast to talk about brand clarity, focused goals, and implementing due diligence. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why it’s better to have narrow targets How to best approach new influencers How to identify the right influencer for you Why it’s important to have brand clarity   What it means to follow due diligence     Resources In the News: "Ads on Social Media Inspire a Variety of Consumer Response" Carrie Morgan Twitter: @morgancarrie Rock The Status Quo "Above the Noise" SmartPak Jay Baer "Youtility" Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Gini Dietrich, CEO of Spin Sucks, joins the Influence Pros Podcast to talk about how PR firms are more than just media, how influencers are everywhere, and the benefits of early morning writing. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode How and why PR agencies are doing more and more every day for their clients Where to find great influencers online and off How to figure out what’s worth measuring Why it’s so important to work one-on-one Why celebrities might not always be the best choice to advocate for your brand   Resources In the News: “Second Screen Viewing In Influencer Marketing” Gini Dietrich on Twitter: @ginidietrich Spin Sucks Arment Dietrich Marie Callender's Restaurant & Bakery Traackr   New York Times TechCrunch Visit InfluenceProsPodcast.com for more insig