Search Talk Live Search Engine Marketing & Seo Podcast

Search Talk Live welcomes Keith Goode back to the microphone to discuss the unique perspective of In-House SEO. Having moved back to an in-house role after working with SEOClarity as the Chief SEO Evangelist, Keith will talk about the comparative benefits and risks of being a large enterprise, the greater need to educate internal resources, the psychology of selling SEO and showing success, and how agencies and in-house SEOs can work together. Keith has over a decade of experience in SEO, most of which has been spent in-house with companies like HomeAway, BDX, SpareFoot, and Dell. Currently, he is the SEO Manager for IBM’s Watson Customer Engagement. He also is a regular speaker for Pubcon in the U.S. and Cross Forum in Japan.

Michael Stricker, our STL guest this week, is an international digital marketer and agency consultant with hundreds of campaigns delivering millions of impressions to brands such as 2Modern, Aeropostale, BET, Dell, GolfSmith, JG Wentworth, Job.com, Johns Hopkins University, RE/MAX, Toshiba, SEMrush and Herringtons. He’s been called “a creative mind with a fearsome grasp of analytic skills”, and we can’t help but agree. Now at BeyondROI, Mike marries exhaustive research and analytics with actionable strategies, creative concepts, scalable processes, and doable tactics achieve tangible business results.

Mobile use has skyrocketed—and with it, the growth of “micro-moments”. These real-time, intent-rich moments happen when buying decisions are made based on preferences shaped by retailers. Influencing consumer behavior in a glance has never been more important, and has never been easier thanks to the continual reshaping of retail marketing by beacons.

Steven is the CCO at ContentKing. Based out of Brno, the heart of Europe, Steven has been doing SEO for over a decade. He’s worked for companies active in all markets, including the notoriously competitive mortgages and insurances markets. Over the years he learned he prefers dominating niches in recruitment, sports, financial services, and law for smaller, more agile companies. He’s been on all sides of the table: client-side, agency-side, and now as a product company supplying SEOs with tools to make their lives a hell of a lot easier.

Our guest this week, Mark Gorrell, works at SEMrush as the head of education and events. A Penn State alum, he started as a member of the “customer success team” before transitioning to marketing. Along with his team, he makes it his core mission to work with North American universities and provide any tools and assistance they require within the digital marketing spectrum. He travels the country regularly to both speak at universities and attend digital marketing conferences to help promote SEMrush. Outside of SEMrush, Mark also runs his own SEO agency, plays basketball, and enjoys ultimate Frisbee with the occasional video game.

If you do Content Marketing or SEO & want to increase traffic don’t miss the show with Rand Fishkin. tune in Today, at 3:30 EST to find out!Make sure to tune in live Every Tuesday at 3:30 EST.

On our show this week, we’re happy to welcome Pubcon social community manager Melissa Fach. Melissa has been in the SEO and Internet marketing field since 2005. Her educational background includes a B.A. in Psychology and M.A. from the College of Education focusing on mental health. Melissa created SEO Aware LLC in 2007, has served as Managing Editor of Search Engine Journal, and worked as a Moz associate on the community team for over two years.

Michael, a marketing technologist, has an extensive background in market research, social strategy, content strategy, analytics, inbound marketing, outbound marketing and on-page SEO. In his role as an SEO and Inbound Marketing industry thought leader, Michael is involved in the development of new tactics and strategies that are used by many across the world.

This week our Search Talk guest is Erin Robbins. Erin brings to the table over a decade of technology marketing, strategy and business intelligence for large enterprises, agencies and startups alike. She has lived and worked around the world including North Carolina, San Francisco, Norway, Hong Kong and more. She has spoken at a variety of conferences and events, contributed articles for nearly every major SEO news outlet, and has been quoted on many nationally recognized news sites.

Content and SEO

This week, Francois Goube—CEO of Cogniteev and the founder of Oncrawl, the “world’s most reliable Onsite SEO crawler and log analyzer”—has agreed to be our guest on Search Talk Live. Obviously, we couldn’t be more excited.Goube’s first introduction to SEO was in the development of a job search engine in Europe. In the end, it kindled a fiery pursuit of search engine understanding that led to questionable “grey hat” techniques, but at the same time led him to become an ambassador for the renowned backlink checker, Majestic.

In today’s digital marketing business, the biggest challenge many agencies face is generating a strong pipeline of quality leads.

Looking for something interesting to listen to this week? You’re in luck because our guest is digital marketing professional Casey Markee, founder of the San Diego-based SEO consultancy Media Wyse.A noted speaker with credits including Pubcon, Camp Blogaway, Food Bloggers Canada, State of Search, SMX Advanced, MN Search Summit and others, Casey has over 16 years of direct SEO, link building, site auditing. and social media experience. In his career, he has consulted for dozens of companies across five continents.

This week, Search Talk Live is proud to welcome AdVenture Media Group co-founder Isaac Rudansky. Like many in his field, Isaac started his career as an artist and graphic designer before discovering the world of online marketing. As an outsider, he saw so many quality businesses being outmaneuvered by their competition, only because they didn’t understand the nuances and strategies behind a successful online marketing campaign. In this he saw a business opportunity, and he seized it.Located on the south shore of Long Island, AdVenture Media Group is a boutique digital agency dedicated to helping smaller companies compete with advertisers with unlimited resources and advertising budgets. Founded in 2011, they’ve helped both small, local boutiques and publicly traded enterprises increase their online sales through smarter online advertising campaigns. In the past 12 months alone, AdVenture Media Group generated over $9,000,000 in revenue from their clients spanning over 75 unique industries.

Our exciting guest this week is the incomparable Deacon Hayes, founder of both Phoenix SEO and Well Kept Pocket. Deacon’s route to becoming one of the country’s premier SEO and financial experts is an interesting one. Shortly after he was married in 2008, he looked through his own finances to find himself $52,000 in debt.

The #1 Most Influential PPC expert in the world ranked by PPC Hero will be live to share her paid advertising knowledge with you. Need I say more?That’s right Purna Virji, Senior Bing Ads PPC Training Manager at Microsoft will be on Search Talk Live with hosts Robert O’Haver and Caleb McElveen to talk the latest in paid advertising strategies.Purna’s expertise covers a long list of areas including PPC, Voice Search, Direct Response Marketing and much more. She shares her knowledge through several speaking opportunities, as well as being a contributor to one of the industry's top publications, Search Engine Watch.

Garrett Mehrguth is the CEO of Directive Consulting, where he takes on the role of guide growth and team development. He brings his SEO, PPC, content and social expertise to Search Talk Live to discuss the latest in online marketing.Garrett has shared his knowledge by being featured on several major industry publications such as Moz, Inbound, CrazyEgg, Kissmetrics and several more. He also educated others through by leading The Directive Academy, a local digital marketing workshop with over 275 members. He has also spoken at Big Digital, MozCon Ignite, General Assembly, and other major industry conferences.

A digital marketer, philanthropist, podcast listener, sports fan, and food lover, Patrick’s passions include building relationships, helping others, and driving innovation and change. Patrick’s background includes experience in marketing, PPC management, conversion rate optimization, content creation, landing page design, web analytics, client services, social media marketing, blogging, email marketing, sales, and fundraising.Patrick holds a Bachelor of Science in Marketing with a concentration in Economics from the Pennsylvania State University. He also holds a Google AdWords Certification and HubSpot Inbound Marketing Certification.

Our special guest this week Mike Robert understands search marketing from different angles. Having founded SpyFu (http://www.spyfu.com/) in 2006 and Recon Files in 2010, he has led the charge in transforming the way search marketers craft their strategies in PPC and SEO.Exclusive offer to search Talk Live Listeners: get 25% off the first 3 months of a SpyFu monthly plan & 30-day money back guarantee.https://www.spyfu.com/mainpurchase/?couponcode=searchtalklive