Pushing Beyond The Obvious - Helping Entrepreneurs Succeed

Informações:

Sinopse

Helping Entrepreneurs Succeed by providing Insights on Sales, Marketing, Innovation, Leadership & Strategy

Episódios

  • PBTO32: Succeeding at Social Media Marketing and the Art of People with Dave Kerpen

    01/04/2016

    Who is on the show today: In this episode, we host Dave Kerpen, the founder and CEO of Likeable Local, a social media software company serving thousands of small businesses, as well as the chairman and cofounder of Likeable Media, an award-winning social media and word-of-mouth marketing agency. He is also a NY Times bestseller author. Why is he on the show: He is a practicing entrepreneur and a thought leader rolled into one. He is an influencer on LinkedIn and a  NY Times bestselling author. What do we Talk on the show: In this freewheeling conversation, we talk about: How he […]

  • PBTO31: Insights on B2B Selling and Leading a B2B Sales team with Alok Goyal

    04/03/2016

    In this episode, we host Alok Goyal, Partner at Stellaris Venture Partners and until recently, he was the Chief Operating Officer of SAP India Pvt. Ltd., a large global software company’s India subsidiary. Alok was also a strategy consultant (with McKinsey & Company in India and The McKenna Group in California, USA). Alok did his undergrad in Computer Science from IIT Delhi, a Masters in Computer Sciences from the University of Texas at Austin and an MBA from INSEAD, France. In this free wheeling conversation, Alok shares a lot of insights on The subtle shift in B2B buyer behaviour How the […]

  • PBTO30: Digital Marketing strategies for Startups with Anshul Sushil – Founder & CEO: Boring Brands

    27/02/2016

    In today’s podcast episode, we host Anshul Sushil who is a co-founder of a Gurgaon based startup marketing company called Boring Brands. In this free wheeling conversation, Anshul talks about: His journey and experiences in the startup world. He also shares how Boring Brands came into being Hottest startup in the market Challenges that startup face in today’s market Leadership mantra Importance of Marketing and public relations/ Perception Management for Startups Marketing strategies of the future used by startups. Tools Start up Should use One key advice for all startups This is a great episode where Anshul shares some very interesting insights […]

  • PBTO29: Entrepreneur in Focus – Natasha from www.NatsyByDesign.com

    25/02/2016

    This podcast episode features Natasha from www.NatsyByDesign.com. She shares her journey so far and some of the challenges that she continues to face..

  • PBTO28: Entrepreneur in Focus – Annkur Agarwal of www.PriceBaba.com

    12/02/2016 Duração: 56min

    In today’s episode, we host Annkur Agarwal, co-founder of www.pricebaba.com – an online store that is built to enable price discovery and purchasing simpler and easier. In this free wheeling conversation, we talk about what it means to succeed and fail and how important it is for entrepreneurs to continue to learn. He shares his learning from running multiple businesses, what it feels like to shift gears from being a retail company to become a media house and then again to move into retail. He also shares some of the challenges that he continues to face and how he copes […]

  • PBTO27: Selfish, Scared and Stupid – A Guide to Navigating Change

    09/02/2016

    In this episode of Pushing Beyond the Obvious, we host author and innovation consultant Dan Gregory to talk about the Impossible Institute and changing human behavior. We are living today in a world that is rapidly changing and evolving. In order to navigate this ever changing, constantly evolving world and succeed, we need to be able to keep pace with the change. Some of it involves organisational change and personal change. I can tell by my personal experience and from what i read that neither organisational change nor personal change is not easy. So, in order for us to succeed […]

  • PBTO26: Sales Strategies to Succeed in Selling to Crazy Busy People with Jill Konrath

    20/08/2015

    In today’s episode, we bring to you Jill Konrath. Jill is an author and a sales consultant. She has written three best selling books for sales people.                    In this episode, she shares her thoughts sales strategies and ideas for sales executives and sales leaders to succeed. We talk about How can sales and marketing can function better together What is the role of a sales leader and what can they do to make their teams more successful What are some of the hiring mistakes sales leaders do Importance of Premortems in […]

  • PBTO 25: Fostering Innovation When Failing is Not an Option

    13/08/2015

    Today, we host Peter Vander Auwera. HE is the founder of Innotribe and Corporate Rebels United. He shares what he has learnt from running an innovation incubator, where, failure is not an option. We talk about Different types of Innovations Collaborative Innovation Incremental Innovation The importance of building a Portfolio of Innovation projects The importance of alignment in the organisation for innovation to foster Evaluating How real is your innovation What are the capabilities that we need to build in our organisations to foster innovation Why its important to measure the inputs to the innovation process vs outputs Key Capabilities […]

  • PBTO23: Building Fiercely Loyal Communities – @SarahRobinson

    01/06/2015 Duração: 40min

    In today’s episode, we host Sarah Robinson. She is an author, keynote speaker, entrepreneur and a consultant. In my opinion, she has great ideas about how to create fiercely loyal communities. In this free wheeling conversation, we talk about the importance of building a fiercely loyal community, what defines a fiercely loyal community and how can brands go about building this kind of fiercely loyal communities. Most important learnings from the conversation: In a world where consumers and customers can share their experiences with each other, the relevance and importance of advertising and marketing messages is constantly shrinking. People today […]

  • PBTO22: Growing Your Business By Building an Army of Zombie Loyalists – @PeterShankman

    17/05/2015 Duração: 27min

    In today’s episode, we host Peter Shankman. He is an author, entrepreneur, speaker, and worldwide connector. He is recognised worldwide for radically new ways of thinking about Customer Service, Social Media, PR, marketing and advertising. The New York Times has called him “a PR all-star who knows everything about new media and then some,”. Peter is a spectacular example of what happens when you merge the power of pure creativity with  Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage. In my opinion, his thoughts about customer service and how businesses can use customer service to […]

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