Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

Who is Jenny Q? Jenny Q interviews people who demonstrate excellence in their fields. Jenny is especially interested in the concept of excellence and what makes some people drive towards it.  She's also not afraid to ask the hard questions because of her curiosity of what makes people tick. She truly loves getting to know people and what drives them to do what they do. Her show covers everything with topics that are geared towards entrepreneurs, small business owners, and solopreneurs. Some of her most recent guests have been Judge Alex from the Judge Alex TV Show, and don Miguel Ruiz, Jr., author of “The Five Levels of Attachment.”   About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as

Who is Jenny Q? Jenny Q interviews people who demonstrate excellence in their fields. Jenny is especially interested in the concept of excellence and what makes some people drive towards it.  She's also not afraid to ask the hard questions because of her curiosity of what makes people tick. She truly loves getting to know people and what drives them to do what they do. Her show covers everything with topics that are geared towards entrepreneurs, small business owners, and solopreneurs. Some of her most recent guests have been Judge Alex from the Judge Alex TV Show, and don Miguel Ruiz, Jr., author of “The Five Levels of Attachment.” Who is Gary Vaynerchuk? Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and

Who is Jenny Q? Jenny Q interviews people who demonstrate excellence in their fields. Jenny is especially interested in the concept of excellence and what makes some people drive towards it.  She's also not afraid to ask the hard questions because of her curiosity of what makes people tick. She truly loves getting to know people and what drives them to do what they do. Her show covers everything with topics that are geared towards entrepreneurs, small business owners, and solopreneurs. Some of her most recent guests have been Judge Alex from the Judge Alex TV Show, and don Miguel Ruiz, Jr., author of “The Five Levels of Attachment.” About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as w

It's that time of year again! The NFL Draft is one of the most exciting times of the year for die-hard NFL fans. As a way to kick off the day, I asked James Royer, Director of Digital Media and Strategy for the Kansas City Chiefs to join me on the podcast!  We talk about: NFL & Twitter deal The Chiefs on Snapchat Nationwide/Eric Berry Campaign Cairo Santos and the US Navy Blue Angels more! Andiamo! About James: James is entering his second season as the Director of Digital Media and Strategy for the Kansas City Chiefs. In this role, he oversees all digital platforms, from content, social media and mobile app initiatives. Previously, James served as the Director or Digital and Social Media for the Tampa Bay Lightning, where he spent four seasons. A 16-year digital veteran, James also spent seven years on the digital agency side and most notably served major clients like Jeep.com and the redesign of the Hilton Hotels digital properties. He started his career with the Detroit Lions as the New Media Produce

Customer Experience leads the trends for 2016 Read my thoughts on the Gary Vaynerchuk interview here: https://medium.com/@vincenzolandino/30-minutes-with-gary-vaynerchuk-my-thoughts-36367104321c#.bxc28wm4y   About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your

1. It’s free 2. It redefines everyday communication 3. Influencer marketing is made easy on Snapchat  4. Snapchat’s unique format creates a sense of urgency, and keeps viewers coming back   About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is

1. 85 cents on every new dollar spent on digital ads will be on Facebook and Google 2. Snapchat overtakes Instagram as go-to app for teens 3. Instagrammers are most mobile 4. Spending on Social Ads will grow 18% in 2016 5. Chatbots sell vinyl recordsCheck out how it all works here. 6. 78 percent of the skippable YouTube ads indicated an increase in offline sales.  7. 72% of Spotify's users are millennials 8. 108 deals made in Q1 in digital and ad tech space Bonus: Digital chatter is predicting political outcomes Andiamo! About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his pro

We're big fans of Snapchat, here on the Brand Boost Podcast, however, not everyone is, and that's ok! Today, I'm joined by CEO of Evolve Inc and Forbes columnist, Mark Fidelman, and we have a chat about agency life and why he says Snapchat is a marketing loser, for now. We reference this article in Forbes: Why Snapchat is a Marketing Loser Andiamo! Find Mark here: YouTube: www.youtube.com/fanaticsmedia Twitter @markfidelman Instagram @markfidelman Mark's Book: SOCIALIZED! Adapt, Evolve, Influence Mark's Forbes Column: Socialized and Mobilized About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoom

At the recent F8 Developer Summit, Facebook released Bot Engine, to help create smarter bots, specifically for Facebook Messenger. The Bot Engine is developed from Wit.ai, which Facebook acquired last year. Wit.ai is the framework for Facebook Messenger. Facebook's new strategy with Bot Engine is to get developers to embrace the framework and give Facebook Messenger users some specialized bots. “Send receive API is more than enough,” Facebook VP of Messaging Products David Marcus said. “But if you want to build more complex bots, you can use our Bot Engine.” The Bot Engine relies on machine learning. It means that you can feed it sample conversations so that it can handle many different variations of the same questions. I caught up with Dennis Yu, CTO of Blitzmetrics, to get some of his inside insights on what’s going on. Dennis is so far ahead of the curve when it comes to what is going on, I thought it would be too much to handle for some of you, but he insisted the people need to know this stuff. On bots

  In today's day and age of sub-hour delivery services, how can marketers increase the customer experience? 1. Be ready to answer questions at key moments AirBnB 2. Build trust and the transactions will follow Refinery29 3. Question assumptions about your customers Adidas  4. Don't try to engineer your brand's humanity Nordstrom   Andiamo! About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, c

Are you making excuses on why you can't create content? Wait till Amy get's a hold of you! Who is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share. SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off. SEXY — Learning how to appeal to your audience online in

Haters are not your problem. . . . Ignoring them is. Buy Jay's book here: http://amzn.to/1qyZ9Ib  Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (“haters”) can now express their displeasure faster and more pub­licly than ever. These trends have resulted in an overall increase in complaints and a belief by many businesses that they have to “pick their spots” when choosing to answer criticisms. Bestselling author Jay Baer shows why that approach is a major mistake. Based on an exten­sive proprietary study of how, where, and why we complain, Hug Your Haters proves that there are two types of complainers, each with very differ­ent motivations:   ·Offstage haters. These people simply want solutions to their pr

Excerpt from Facebook Press Release: With Facebook Live you can use your phone to share a moment instantly with the people you care about. This means your friends, family or fans can be there with you, and you can respond to their comments and see their reactions. Since launching Facebook Live last summer to public figures via our Mentions app and more recently to everyone in the US using our iOS and Android apps we’ve been surprised and delighted with how people are using live video to connect and interact with each other all over the world. People are letting their friends discover their hobbies. Parents are using it to share moments in their kids’ lives with their extended families. Athletes are giving people a window into their training. Chefs are bringing their fans into their kitchen. Journalists are hosting global conversations on topics they care about. Aspiring musicians can now put on a live concert for their friends. Many people all over the world are using Facebook Live in many different ways to t

If you want to hire interns to work at a mobile agency, you need to find them in apps where they spend a lot of time—like Tinder. Would you hire on a hookup app? Andiamo! About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver

There is no question that consistency is the number one way to create content that builds an audience, creates engagement and eventually converts. Vincenzo shares his own personal story of how he creates consistent content and why. He also gives some tips on how not to fall into the rut. Andiamo! About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through

Twitter won the rights to stream Thursday Night Football games. This was a battle they won over the likes of Amazon, Verizon and Facebook. With these rights, the NFL is looking to reach the cord-cutters without cable and Twitter is looking for the content it so desperately needs to realize user growth. What do you think? Andiamo! About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer ex

Jed and Vincenzo discuss the advantages of owned, earned and paid media along with discussing benefits of content marketing. About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We ta

Brian Fanzo joined me, again, on the podcast to talk about how limitations can inspire creativity when it comes to todays marketing tools.   Andiamo! About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq and Afghanistan for the United States Army.   His passion for change and people is evident as he delivers keynotes on topics ranging from employee advocacy and social selling to personal branding. He was recently awarded the Top 25 Social Business Leaders of 2014 by IBM & The Economist Intelligence Unit.   Currently he's the Chief Change Officer at iSocialFanz while

What the hell is FOMO Marketing and why do we hear about it so much?     Brian Fanzo joined me on the podcast to explain how he's using the fear of missing out to market for brands to today's consumers.   Andiamo! About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq and Afghanistan for the United States Army.   His passion for change and people is evident as he delivers keynotes on topics ranging from employee advocacy and social selling to personal branding. He was recently awarded the Top 25 Social Business Leaders of 2014 by IBM & The Economist Intelligence Uni

Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer. What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share. SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or