Gen X Amplified With Adrion Porter. The Personal Branding And Leadership Podcast For Gen X.

On this awesome episode of Gen X Amplified, Adrion has a great conversation with Tara Jaye Frank, leadership development expert, speaker, writer, and consultant. During this chat, Tara walks us through her journey from writing greeting cards as part of the Hallmark Inc. team, to her current role as a leader and entrepreneurship. We also discuss Tara's recent project of creating the #MoreThan movement, which purpose is to to facilitate deeper understanding between disconnected people. Tara Jaye Frank is a highly sought-after speaker, thought leader, consultant, and Leadership Development expert. As the president of TJF Career Modeling LLC, Tara helps leaders, groups, and companies define their vision and unleash human potential. Prior to unleashing her potential and taking the leap into entrepreneurship, Tara spent 21 years at Hallmark Cards, Inc., where she was the youngest person the company's history to be promoted into executive management, and also became Hallmark’s very first African-American female vice

For the last episode before our season break, we are bringing you this special (BEST OF) episode, with our featured guest Jay Papasan, the co-author of the groundbreaking #1 Wall Street Journal, New York Times, and USA Today bestselling book, The ONE Thing.   Are you struggling with multitasking and prioritizing your most important projects - especially when it seems there are so many things to get done? Well, this episode is for you. Jay Papasan, is the Vice President of publishing and Executive Editor at KellerINK, the publishing arm of Keller Williams Realty. He is best known for co-writing with his mentor, Gary Keller, a few best-selling books, including The Millionaire Real Estate Investor, which became a New York Times best-seller. But their most recent book, titled The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results, has been a nothing short of a “game-changer.” It is a New York Times best-seller and has also reached #1 on the Wall Street Journal business best-seller list. In the

On this latest episode, I share what I call somewhat of a "rallying call" for everyone in that’s currently in that mid-career, mid-life phase (basically Gen Xers), to start, right now, at this moment understanding that NOW is the perfect time to go for your dreams and create more impact on the world. Many of us at this stage of our career and life, feel squeezed, unsure of our future, dissatisfied with what we have accomplished...or "not accomplished", etc. This is a normal feeling. What motivated me to record this actual episode, where a few conversations I was having with colleagues and friends recently about this exact situation. But, I truly and strongly believe that we are now in the PERFECT TIME in our lives to now make more of an impact. Whether it’s on your job, in your business, to start a business, or just better impact the lives of those you love. Also in this episode, I talk about many Gen Xers and mid-career professionals that are doing game-changing things and making a significant impact. Key Ta

On this new episode of Gen X Amplified, we are welcoming back a familiar voice and friend to the show. Hall of Fame keynote speaker, business advisor, and best selling author…the one and only Jay Baer is joining Adrion once again on the podcast. For this his second visit to Gen X Amplified, Jay and Adrion discuss and unpack his latest book titled: – Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, which he co-wrote with Daniel Lemin. Jay Baer is an award-winner speaker, consultant, strategist and whose mission is to help businesses clone their customers. He is also a 7th generation entrepreneur, who has founded five multi-million dollar companies. Jay is also the President of Convince & Convert, an advisory firm firm that works with the world’s most iconic brands such as The United Nations, 3M, and Hilton. A New York Times bestselling author, Jay has written six best-selling books, including: Youtility, and Hug Your Haters – which we discussed during his previous visit to Gen X

During this latest solo episode of Gen X Amplified, I am introducing a new "theme" that I’m starting called "What I've Learned...". And for this episode I will breakdown the 5 key lessons that I learned from my time working at one of the most iconic brands ever… HBO. I was employed at HBO from 2003-2008. And it was during that time (what many consider to be the "golden age' of HBO), I witnessed many of the inner workings of why HBO is such a successful brand. There are many virtues I believe that are responsible for the greatness of the HBO brand, yet I wanted to focus on five (5) specific areas that are applicable to many elements of brand development in today's competitive marketplace. So below are the 5 key lessons that I learned from working at HBO: Stay true to your brand DNA  - because brands matter Take big swings, be first, and/or disrupt the market Provide an exceptional and inviting employee experience (EX) Celebrate and deliver value to underserved markets Focus on your personal brand man

On this latest episode of Gen X Amplified, Adrion is once again joined by world-renowned author and communications coach Carmine Gallo. During this chat, Carmine and Adrion discuss his latest book, Five Stars: The Communication Secrets to Get from Good to Great -  and why it is important for leaders, especially Gen Xers to sharpen their skills of communication and persuasion for today's marketplace. Carmine Gallo is the bestselling author of Talk Like TED, The Storyteller's Secret, and The Presentation Secrets of Steve Jobs. He is an influential communication advisor for the world’s most admired brands that touch OUR lives actually every day, such as Google, Intel, Coca-Cola, Allstate, LinkedIn, and others to name a few. A very popular keynote speaker, Carmine teaches CEOs and leaders to deliver dynamic presentations and share inspiring stories that sell products, grow brands, and motivate change. Carmine has now released his latest book, Five Stars: The Communication Secrets to Get From Good to Great, in ord

On this latest episode of Gen X Amplified, this is another solo round. And I’m getting very tactical and actionable with empowering and educational content to help you level-up at work, in business and in life. During this episode, I am going to be introducing a framework I’ve created that outlines in detail what I consider to be the five (5) actionable tips that will help you develop a "Powerful" personal B.R.A.N.D.™, by using our 5-point framework.  It’s simply an acronym that actually spells out the word B.R.A.N.D.  Build. Refine. Amplify. Nurture. Dedicate.   Are you looking to accelerate your career? Are you wanting to grow as a leader? Or perhaps you are urging to take that leap into entrepreneurship? Well, as a professional in today’s competitive marketplace, I strongly believe that the most critical action you must take to excel as a leader, to gain more visibility, and to maximize your impact is to laser focus on developing your personal brand. Also, it’s important to understand that “everyone is a

On this special “best of” episode of Gen X Amplified, we are replaying our very first interview and episode for the podcast! Yes, this is how it all started – with our great conversation with Chris Brogan, New York Times Bestselling author, consultant, speaker, and digital marketing expert. Chris Brogan is president of Chris Brogan Media, offering business and marketing advisory help for mid to larger sized companies. He also helps small business owners through classes and webinars at Owner Media Group. Chris is a sought after keynote speaker and the New York Times bestselling author of nine books and counting. His next book is about how companies can extend trusted relationships using AI, blockchain, chatbots, IoT, and video. Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Succ

On this latest, and very special episode of Gen X Amplified, Adrion is going SOLO. That’s right. This is a very personal solo episode of the podcast, where Adrion is going to unpack a little about his background and what his overall mission and vision is not only for the podcast, but his personal purpose. Adrion Porter is a brand strategist, advisor, speaker, mentor, and the founder and host of Gen X Amplified. And on this solo episode, he goes into detail on his personal story. Adrion talks about his professional experience working as a marketing executive at Citi, HBO, Turner/Cartoon Network, and iDisciple. Adrion also spends time unpacking his overall mission and purpose for Gen X Amplified, and why he is dedicated to empowering and helping Gen X leaders and mid-career professionals. Key Takeaways: Hear about the different professional experiences, especially work for big brands and media companies such as Citi, HBO, and Cartoon Network propelled Adrion to his current career Why the time is NOW for Gen Xe

On this latest episode of Gen X Amplified, Adrion is joined by Rodney Bullard, Vice President of Community Affairs at Chick-fil-A, Inc., and the Executive Director of the Chick-fil-A Foundation. During this conversation, Rodney provides us with his story of growing up in South Dekalb Atlanta, GA, and becoming influenced by many life changing events that propelled him to greatness within a number of sectors – including the armed forces, law, politics, and philanthropy. Rodney Bullard leads Chick-fil-A’s community engagement and philanthropic strategy as Vice President of Community Affairs and Executive Director of the Chick-fil-A Foundation. Before arriving to Chick-fil-A, Rodney served as an Assistant United States Attorney prosecuting complex criminal cases. For his service, the United States Attorney General presented him with the Department of Justice Director’s Award. Prior to this role, Rodney was selected as a White House Fellow, the nation’s most prestigious public service Fellowship. As a White House

On this latest episode of Gen X Amplified, Adrion is joined by Jeff Hilimire, CEO and Co-founder of Dragon Army, a mobile and innovation agency, and the Co-founder of 48in48. During this value-packed conversation, Jeff discusses his own extensive entrepreneurial journey from building websites in college, to co-founding and leading an award winning mobile agency. Jeff also provides some key insights on millennial leadership and also establishing a purpose for both your company and your personal brand. Jeff Hilimire is the Co-Founder and CEO of Dragon Army, a mobile and innovation company that helps clients navigate today’s connected landscape through the use of new innovations and technology. Prior to launching Dragon Army, he founded and sold two additional marketing agencies, Spunlogic and Engauge, within a 10-year span. Jeff is also the Co-Founder and Board Chair of a non-profit company called 48in48, where its mission is to build 48 nonprofit websites, within 48 hours in cities across the world. A graduate

On this great episode of Gen X Amplified, Adrion has a great conversation with Alicia (A.M.) Morgan, STEM/STEAM advocate, TEDx speaker, and social capital educator. During this interview, Alicia tells her compelling story from being a little girl that was empowered at a very young age to discover her unique gifts - to becoming a leader within both the corporate and non-profit sectors. We also discuss the importance of Gen X leaders encouraging positive and productive relationships across all generations.   Alicia Morgan is currently the Vice President of Education and Programs at the Frontiers of Flight Museum located in Dallas, TX, Where she is responsible for managing the development and execution of school and public programs through STEM outreach initiatives, aviation and spaceflight history exploration. Alicia, is also an honoree for the Women of Color in STEM Conference K-12 Promotion of Education Award. She is a graduate of Tuskegee University with a Bachelor of Science Degree in Aerospace Science Engi

On this latest episode of Gen X Amplified, Adrion is joined by entrepreneur, author, podcaster, and Facebook Watch host Carrie Kerpen. During this must-listen interview, Carrie takes us through her career leading up to becoming as a successful entrepreneur, and also provides some key insights from her manifesto for women in business, titled Work It: Secrets for Success from the Boldest Women in Business. Carrie Kerpen is the co-founder and CEO of Likeable Media, Kerpen transformed her company from a husband-and-wife start-up into an award-winning digital content studio. Frustrated with the traditional agency model, she invented a category that generates and distributes fast, custom content for large brands. Carrie's leadership has guided the Likeable team to new heights—landing global clients such as Century 21, StubHub, and Airbnb; achieving Crain’s "Best Place To Work in NYC" for four straight years; and being named a Top 50 Ad Agency & Top 50 Fastest-Growing Women-Owned Businesses by WPO and American E

On this episode of Gen X Amplified, Adrion is joined by software go-to-market leader and the former CMO of Slack, Bill Macaitis. During this awesome interview, they both discuss all things tech, marketing, brand strategy, and team building. Bill Macaitis is considered one of the most prolific marketers within the SAAS industry. He has served as the leading go-to-market executive for 3 of the fastest ever growing SaaS companies: Slack, Zendesk, and Salesforce. At Slack, Bill served as both the Chief Revenue Officer and the Chief Marketing Officer, coming in as marketing employee #1, and building out the entire marketing, sales, customer success and customer support teams. During his tenure, Bill was instrumental in helping Slack become the fastest growing B2B company ever hitting $100M in annual recurring revenue in just over 2 years. Over his career, Bill has achieved a total of 5 exits . Now he enjoys helping other companies achieve hyper-growth with a unique customer centric approach. Bill is also passionat

On this episode of Gen X Amplified, we are chatting with reinvention strategist and life coach, Marshawn Evans Daniels. about her latest groundbreaking book: Believe Bigger: Discover the Path to Your Life Purpose. During this very value-packed conversation, Marshawn and I discuss why she wrote this book as an inspirational guide for women ready to reinvent their lives and discover a higher purpose when life doesn’t go as planned. Marshawn Evans Daniels is a reinvention strategist and life coach mentoring women around the world to live bolder in life and business. As a serial entrepreneur, TV personality, creator of the Godfidence® movement and founder of SHE Profits®, she helps women turn ideas into income and inspiration into action. A former sports attorney, Miss America finalist, and competitor on The Apprentice, she left a high-powered law firm and turned her passion for people into a multimillion-dollar enterprise. Appearing regularly on CNN, Fox Business, and ESPN, her clients range from Rolls Royce, HP

On this episode of Gen X Amplified, we are going to discuss why personal branding is very important in today's social media world. And to help us unpack the key tips and tactics to use, we are chatting with a content marketing and social media expert, Erik Deckers.   Erik Deckers is a professional writer, professional speaker, social media expert, and content marketing strategist. He is the President of Pro Blog Service, a content marketing agency. Erik is also the author of a few bestselling books, including The Owned Media Doctrine, No BS Social Media, and last but not least, one of my favorites - Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. During this episode, Erik discusses his professional journey, and how it led you to his current career as an author, speaker, and business owner. Erik and I also unpack the latest edition of Branding Yourself, and why he and his co-author Kyle Lacy decided to update the book at this time. Key Takeaways: When did Erik first decide to go int

As a leader, do you want to inspire, motivate, educate, build brands, launch movements, and change lives? Then you MUST be able to package your ideas into a compelling and concise story. On this episode of Gen X Amplified, we are actually going to talk all about the power of story.  And we could not have asked for a better featured guest, than master communicator and storyteller - Carmine Gallo.   Carmine Gallo is a communications coach for the world’s most admired brands. A former anchor and correspondent for CNN and CBS - Carmine's mission is to help business leaders craft compelling messages, tell inspiring stories, and share their ideas. He has worked with executives at Intel, Google, Disney, The Four Seasons, Cisco, LinkedIn, and many other global brands. As a prolific author, Carmine has written several groundbreaking books that primarily focus on communication, including: The Presentation Secrets of Steve Jobs, The Apple Experience, and Talk Like TED. Now his latest book, The Storyteller’s Secret: Fro

Peg Fitzpatrick is a speaker, author, blogger, and social media marketing expert. She is the co-author of the groundbreaking book, The Art of Social Media: Power Tips for Power Users. With over 100 tips and best practices - this essential guide presents a detailed strategy to create a compelling presence on the most popular social-media platforms. Social media is not only Peg's passion, it's her job. Day-to-day, she works in the trenches of social media, marketing, and blogging. Peg has spearheaded successful social-media campaigns for Motorola, Audi, Canva, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. She work with the best brands and make them even better! During our conversation on this episode of Gen X Amplified, Peg and I chat about a number of fascinating topics - including her professional journey, how she built her brand as a "social media expert", how she starting working with marketing guru Guy Kawasaki, and many valuable insights on the state of social media. Thi

Do you ever dream about running your own business? Do you ever dream about more time with your family? Do you want to change the world? Then you MUST listen to this value-packed and fun episode of Gen X Amplified with someone who has been named a “thought leader for the next generation by none other than Oprah Winfrey. I am joined by the wonderful and phenomenal Marie Forleo. Marie Forleo is a quintessential entrepreneur, author, online tv host, and marketing expert. She is the creator and host of her award-winning web TV show, Marie TV - where she has interviewed some of the most phenomenal people such as Arianna Huffington and Tony Robbins to name a few. Through her content and her overall brand - her goal and mission is to help you build a life you truly love, and use your gifts to change the world. Marie is also the founder of the very popular B-School, which is an 8-week interactive video based training program that teaches smart effective online marketing strategies to business owners and aspiring entre

For this new solo episode of Gen X Amplified, I focus on how success, achieving your goals, and overall greatness can only happen, after you have truly put the work in . Particularly, what I call having some P.E.P. - preparation, execution, and patience.   Whenever we want to achieve a new goal, learn a new skill, or become successful in general - we tend to want to rush the end result. We want to be great, much sooner than later. We want success and we want it now! Well that is a very unrealistic and ineffective approach. True success and true greatness doesn't happen overnight. It requires us to put the work in. For example - think about a box of cake mix. On the front of the box, you see the nice picture of the finished product - the fluffy and moist cake. But in order to get to that finished cake, you have to turn the box over for the baking instructions and follow the recipe. You must take all of the essential ingredients, mix them together, turn up some heat, put it in the oven, and then wait for the ca