Building Materials Sales & Marketing

Why it is so difficult to convert customers like architects, contractors and builders and how to be more successful in making these difficult sales.

Based on my interviews of the people who are coming to my Whizard Summit, these are the 12 most important concerns that they have.

If you call on facilities managers to sell them building products, you will want to listen to this episode. Whether you are selling a product for new construction or retrofit/repair, this episode will help you be more successful.

Learn how to make more effective sales calls on builders, architects, contractors and other building materials customers. Most building materials sales people are very poor sales people. A few changes in your approach will put you in the ranks of the few great building materials sale people.

An interview with Pat Wilkins who has over 30 experience in selling premium products to homebuilders. She has spent the last 15 years focused on selling to the Top 20 builders. She offers a lot of great information on how to approach, sell and keep a Top 20 builder. She also offers a lot of valuable advice to anyone selling building products.

Brian Weiss from Sales Effectiveness interviews me about building materials sales and marketing

Gain a different perspective on pricing and profits. See what you can learn from other companies like Bose, Herman Miller and Renewal by Anderson about pricing.

Learn how to more effectively sell to architects and set yourself apart from the competition.

In this episode, I interview Carlos Quintero of Sales Effectiveness, Inc, on his approach to helping building materials companies to improve their sales. Carlos is the co-author of our book, "How to Become a Building Industry RAINMAKER!" that is available on Amazon.

Join John Sonnhalter and myself as we share how to best reach and sell building materials contractors. Contractors are one of the most important customers for building materials companies. They are also the hardest to change and to reach. We show you how to reach and sell contractors. John is from the Sonnhalter agency who specializes in helping companies sell to tradesmen, (contractors).

Jason Yana of Jason Yana Studios and I discuss the importance of correctly showing customers what your product looks like, how it installs and the problems it solves. There are many times when a photograph can't tell the story. In these cases, an illustration or an animated video is the best choice.

Lean the 12 most common mistakes that building materials companies make with their websites and how to correct them.  Guest speaker, Zach Williams from Venveo.

What has changed in the last few years and what it means to building materials manufacturers

How to Sell Mid-Tier Builders. The reasons why the mid-tier builder is a better opportunity for most manufacturers than the largest builders. With my guest, Stephen Crouch from Builder Partnership, we discuss how to be more successful selling these builders.

Problems With Trade Shows. Trade Shows can be a large portion of a building materials companies budget and they frequently are a waste of money. Learn how to stop wasting money on trade shows and get a better return on your investment.

How Architects Select Materials. For this episode, I interview Susan Milne of Epiphany Studios. Susan is an expert in helping architectural firms to grow their practices. Because of her experience she has an insiders perspective into how architects select building materials.