Internet Marketing: Insider Tips And Advice For Online Marketing

On today's episode of the Internet Marketing Podcast, Andy is joined by Fredrik Ronnlund, Chief Operating Officer and Chairman at Leadoo Marketing Technologies to talk about how to engage with your customers in 2020. On the show you'll learn:Why one to one marketing is important for increasing your leads in 2020Why content marketing isn't dead but why you need to be engaging with your customersWhy it's important to help your customers and solve their problems within your marketingWhat eCommerce businesses can do today to survive and thrive during lockdown and social distancingFredrik has also been working alongside a non-profit organisation on a Covid-19 data gathering bot to find out how people are social distancing and what kind of symptoms they have. The data is sent directly to the highest levels of the NHS, Number 10, SAGE and MOD.You can help out and visit it here: https://corona-help.uk/If you'd like to connect with Fredrik, you can find him on Twitter here and on LinkedIn here. &nb

On this weeks episode of the Internet Marketing Podcast, Andy is joined by Brian Dean, Founder at Backlinko to discuss different ways in which you can grow your YouTube subscribers. On the show you'll learn: Why your branding and positioning on YouTube can help you to stand outBrian's tips for making the most out of your video introsHow you can optimise your YouTube videos for SEOWhy it's important to look for keywords with low competition and try to optimise for those How you can get more subscribers to your channelPlus, Brian provides his top tip for the audience when it comes to growing your YouTube channel and increasing your subscribers. Brian's YouTube channel with a whole load of useful digital marketing training and tutorial videos can be found here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Heather Lloyd-Martin, "pioneer of SEO content writing" and CEO of SuccessWorks SEO Copywriting to talk about the different ways in which you can squeeze every drop of ROI out of your sites content. The show has a whole lead of content marketing tips you can put into place right now. You'll learn: Why getting the most out of your content is so important right nowHow you can let Google bring leads to youHow content marketing and working on improving your content can help you if you’ve previously relied on trade shows, conferences or other types of face to face marketingWhy if your content isn’t positioning, you should talk to a professional who can helpWhy if you used to do a lot of onsite, you should talk about how you can do things virtuallyHow you can use re-purposed content to build on know-like-and-trust Why interviewing internal subject matter experts can lead to excellent content that your readers will lovePlus Heather

On today's episode of the Internet Marketing Podcast, Andy is joined by Jason Barnard, the brand SERP guy at Kalicube to discuss everything you need to know about brand SERPs and how you can take control of your own brand. On the show you'll learn: Why 2020 is the year of the brand SERPWhy Google is your new business card and what that means for you How you can influence your brand search engine page results and make it positive, accurate and convincingHow you can shape the anatomy of the SERPs and make yours sexy!Why your brands SERP is an important part of the sales funnelPlus, Jason provides his top tip when it comes to brand SERPs. If you'd like to connect with Jason, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On this weeks episode of the Internet Marketing Podcast, Andy is joined by Eli Schwartz, growth advisor and marketing consultant to talk about why you should focus on products rather than your content when it comes to your SEO. On the show you'll learn: Why your product should come first and your content should come secondWhy you shouldn't fear Google Algorithm updates Why you should consider NOT using keyword researchHow Zillow's product market fit approach led them to success How Google will reward you for building the right content What the idea of Blue Ocean SEO is, and why you need to consider it as part of your SEO strategyPlus, Eli provides his top tip for the audience. If you'd like to connect with Eli, you can find his website here and him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Paul Lovell, International SEO Consultant and Founder at Always Evolving SEO to talk about Schema and how you can use it via Google Tag Manager. On the show you'll learn:How you can use Schema without the need for developersHow you can use Product Schema via Google Tag ManagerPaul's top tip when it comes to testing schema within GTMOther useful Google Tag Manager functionalitiesPlus, Paul provides his top tip for the audience.If you'd like to connect with Paul, you can find him on Twitter here and on LinkedIn here.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Adam Lundquist, founder at Nerds do it Better to talk about how you can use data to help you acquire new business online. On the show you'll learn: Why you should be optimising towards digital marketing based conversion goals rather then profit based business goalsWhy you need to concentrate on your landing pages and sales processes rather than just adsWhy changing your offer can be the best conversion tests that you can run  How you can use data segmentation campaigns for success Why it's important to use data to get as granular as possible (without going over the top!)Plus, Adam provides his top tip for the audience when it comes to using data to sell online. If you'd like to connect with Adam, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today’s episode of the Internet Marketing Podcast, Andy is joined by Martha van Berkel, co-founder and CEO at Schema App to talk about Schema Markup and why it’s a pivotal SEO strategy for 2020. On the show you’ll learn:What Schema Markup is and why it’s importantHow Schema is evolving and acceleratingHow marketers are using Schema todayHow to know what to optimise when it comes to SchemaWhere Martha sees Schema Markup heading in the futurePlus, Martha provides her top tip/key takeaway for the audience.If you’d like to connect with Martha, you can find her on Twitter here. You can also find more information on how structured data works here.  See acast.com/privacy for privacy and opt-out information.

On this week's episode of the Internet Marketing Podcast, Andy is joined by Kirk Williams, owner at Zato Marketing to talk about attribution, why the marketing funnel isn't dead and why smart shopping should include more data. On the show you'll learn: The current state of advertising automation Some of the limitations with automation and attributionWhy digital advertising isn't the dot com bubbleWhy the marketing funnel isn't dead Why smart shopping is a black hole when it comes to data and reportingWhy Kirk believes smart shopping should include more data for it's users Plus, Kirk provides his top tip for the audience. If you'd like to connect with Kirk, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Rob Watson, founder at Freewheeling to talk about why after 12 months of testing, he's moving all of his Google Ad campaigns over to smart bidding. On the show you'll learn: How Google smart bidding has improved so much over the last few years, and why it will keep on improvingThe results that Rob has seen from recent tests from 3 different clientsRob's 3 steps for achieving smart bidding success Plus, Rob provides his top tip for the audience. You can find Rob's talk from the Search Advertising Show, Google Ads Smart Bidding Best Practise here. If you'd like to connect with Rob you can find him on on LinkedIn here and on Twitter here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Toby Britton, co-founder & CMO at Miappi to talk about how your brand can digitise word-of-mouth and create a trusted content marketing strategy that gives results.On the show you'll learn: What earned media and consumer generated content isThe difference between 1st party content and 3rd party contentThe benefits of consumer generated content Why consumers are becoming sceptical about influencer marketing How community marketing works for brands & how it differs from influencer marketingPlus, Toby provides his top tip/key takeaway for the audience.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Cooper, Founder at Lolly.co to talk about automation and it's importance in digital marketing in 2020. On the show you'll learn: How you can link your automation tools together through API'sWhy you should consider using IFTTT Why data is extremely important when it comes to automation and PR Why quality matters when it comes to SEO Why one link from a high quality site is much better than 100 links from smaller sitesThe state of content marketing today and where it's headed in 2020Plus, Daniel provides his top tip for the audience. If you'd like to connect with Daniel, you can find him on LinkedIn here  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Rick Cesari, Direct Response Video Pioneer, author, Consultant & Keynote Speaker to talk about Video Marketing and provide his tips for making any video perform better. On the show you'll learn: What direct response videos areThe main types of video used in promotion and marketing How Dale Carnegie's formula for giving a speech in his book, How to Win Friends and Influence People, can help with your video marketingThe main keys to success in video marketingHow factoids at the beginning of your video can improve your video performanceWhy authenticity is more important than the production value when it comes to video marketinPlus, Rick provides his top tip for the audience when it comes to video marketing. If you'd like to connect with Rick you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Lachlan Kirkwood, digital marketing specialist, content creator and founder of clickthroughDM to talk about the digital marketing landscape in 2020.On the show you'll learn: A summary of some of the key changes & trends we’ve seen across the digital marketing landscape in 2019Lachlan's Predictions for the landscape in 2020 including platforms, strategies, regulationsWhy the rise of TickTok should be in your 2020 plans Why digital marketers should care about personal branding in 2020How you can get started with building your personal brand and the channels you should prioritiseWhat the future of work for digital marketers might look likePlus, Lachlan provides his top tip for the audience. If you'd like to connect with Lachlan, you can find him on Twitter here and on LinkedIn here. You can also find his personal blog here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Wiideman, Senior Search Strategist at Wiideman Consulting Group to talk about how you can grow any business through SEO. On the show you'll learn:How to do keyword research in 2020How to optimise content the right wayHow to build links from authority sitesHow to get higher rankings with advanced strategies and resourcesPlus, Steve provides his top tip/key takeaway for the audience.If you'd like to connect with Steve, you can find him on Twitter here and you can find free gifts over at https://www.seoverified.com. You can also find the courses mentioned on the show here: academyofsearch.com - use the code RD20 for 75% off  See acast.com/privacy for privacy and opt-out information.

On today' episode of the Internet Marketing Podcast, Andy is joined by Andrea Fryrear, Agile marketing coach and co-founder of AgileSherpas to talk about how you can get started and experiment with Agile Marketing. On the show you'll learn:The state of Agile Marketing todayHow Andrea first encountered Agile Marketing and started to adopt itWhat Scrum is and how it works How Kanban boards can help with productivity Some simple tips for how you can get started experimenting with Agile MarketingSome of the online tools that you can use to help you get started Andrea's tips for prioritising your workPlus, Andrea provides her top tip for the audience. If you'd like to connect with Andrea, you can find her on Twitter here and her personal website here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Kiri Masters, author & Founder & CEO at Bobsled Marketing and The Marketplace Institute - a platform to help ecommerce managers and practitioners to stay atop of Amazon best practices. Kiri is also the host of the podcast, Ecommerce Braintrust, and a contributor to Forbes retail.On the show today, Kiri discusses how to grow your Amazon Marketplace Sales.You'll learn: What an Amazon team should look like within your company Common mistakes that brands and agencies make when launching their Amazon StrategySome simple shortcuts to getting fast results Why Amazon-specific keyword research is important Why you should invest in PPC advertising on AmazonAll about her book, Amazon for CMOsPlus, Kiri provides her top tip/key takeaway for the audience when it comes to Amazon marketing.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Posdcast, Andy is joined by Andy Budd, UX Designer, speaker, Clearleft CEO, Brighton Digital Festival co-founder and curator of UX London to talk about why you should try to speak at conferences and how you can break into the speaking circuit. On the show you'll learn: The path Andy took into public speaking How public speaking tends to work Why any professional should consider entering the public speaking circuitWhy conferences are like music festivals The many benefits that you can enjoy from speaking at conferences Some of the classic mistakes people make when it comes to public speaking Why it's important to understand your audiencePlus, Andy provides his top tip for anyone who wants to become a public speaker. If you'd like to connect with Andy, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Garrett Mehrguth, CEO at Directive to talk about why your brand is more important than your website when it comes to SEO. On the show you'll learn: Why the traditional marketing funnel is brokenWhy social media marketing can be expensive and how you can reduce your costsWhy timing is essential when it comes to marketing Why driving awareness can sometimes be more valuable than just focusing on acquiring leadsHow you can drive awareness of your businessWhy it's important not to forget top of the funnel marketing Plus, Garrett provides his top tip for the audience. If you'd like to connect with Garrett, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Kevin Gibbons, speaker, writer, UK Search Personality 2018, founder & CEO of Re:signal to talk about how to grow an agency and the lessons he's learned whilst doing so.On the show you'll learn: Why when it comes to growing your agency, less is sometimes moreWhy you need to keep your agency focused on your core services How you can keep your agency staff focused on their specialismWhy it's important to work with partners on services you aren't comfortable doing yourself Why you should strive to win awards and the benefits of doing soPlus, Kevin provides his top tip for the audience. If you'd like to connect with Kevin you can find him on Twitter, LinkedIn & SlideShare.  See acast.com/privacy for privacy and opt-out information.