Just Business Podcast
In an Era of Increased Transparency, A New Approach to Business Branding
- Autor: Podcast
- Narrador: Podcast
- Editora: Podcast
- Duração: 0:00:00
- Mais informações
Informações:
Sinopse
As he retools Lipman, a New York advertising agency, Michael Mendenhall discusses a new approach to branding. He also talks about how companies' ethics are on display in an era of increased transparency, and how they can turn transparency into a business advantage.
