Process Driven

NOTE: To see the photos that I reference in this episode, see the post on my Substack.On one of our recent morning walk and talks, a group of photographers and I were talking about how much worse Instagram has gotten over the past few years in terms of exposure and engagement. We all agreed that it seems like most photographers we’ve spoken to about it have very similar feedback. Subscribers, reach, and engagement are all a fraction of what they used to be. And the platform that was once all about sharing images no longer seems to care about images at all — instead they prioritize short-form video in a desperate attempt to compete with TikTok and YouTube. But in the process, I think the platform has lost its way and has just become a vapid mechanism to spoon-feed ads to users. To be clear, there are still a bunch of terrific artists and photographers on Instagram — which is the main reason I haven’t left — but that’s not what gets served up to me by the algorithm. Even the people I follow are in my feed less