Alison Thompson's posts

S3 Ep4: Yakov Smart: Expert Authority and Business Growth

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Sinopse

Welcome to Conversations with Authors, where I – Alison Thompson, AKA The Proof Fairy – meet amazing authors and find out what inspires them to write and what advice they would offer other aspiring authors.   In this episode I’m heading across the Atlantic to meet Yakov Smart, an author, speaker, trainer and leading authority on digital marketing. Yakov was only 23 when he wrote his second book Disrupting LinkedIn and it has played a major role in catapulting his business to a six-figure income.  During our conversation we discuss using books to leverage business opportunities and how becoming an author makes you an expert authority. We also talk about choosing a title, the importance of good cover design, writing your book in manageable chunks and using dictation tools.  More About Yakov Smart  Yakov Smart is known as a leading authority when it comes to attracting premium clients online. Yakov grew his business from zero to multiple six-figures as a direct result of tapping into the strategies and sys