Profiles In Marketing With Host Andrew Carlton

  • Autor: Vários
  • Narrador: Vários
  • Editora: Podcast
  • Duração: 6:15:31
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Informações:

Sinopse

The show is about people in marketing (the doers and the leaders) and their personal journeys. It's a celebration of these individuals, in addition to learning what it takes to be a good marketer in 2017 and beyond. Not the hard skills that one can learn, like how to run a social media campaign. A ton of info exists already. But the softer skills like communication, leadership, curiosity, empathy, etc. Learn from the best and most successful marketers and entrepreneurs in the country. These are their stories.

Episódios

  • Episode 10: Dave Loomis, Veteran Marketing Executive, a veteran CMO with 32 years of perspective

    14/12/2017 Duração: 38min

    Dave is a marketing leader with experience working for leading global corporations, including GE, IBM, DuPont, Saint-Gobain, Illinois Tool Works, Xerox, Motorola, Westinghouse, Allstate, Berkshire-Hathaway and Hamilton Beach. Marketing strategist, with particular strengths in analytics, segmentation, branding, content marketing and product innovation. He joins us today to discuss his marketing journey and experience over the last 32 years.

  • Episode 9: Steven Schreibman, CMO from Nationwide Insurance and Finish Line discusses marketing's weaknesses and one clever tactic rarely used today

    03/11/2017 Duração: 38min

    Steven is a 30+ year veteran of the marketing.  Having worked for brands like Finish Line, Nationwide Insurance, MTV Networks, L'oreal and Phillip Morris, he knows what it takes to build a long-term sustainable career in marketing.

  • Episode 8: Former CMO at Eloqua talks shop and the future of marketing

    19/10/2017 Duração: 32min

    Brian is a results-oriented marketing executive with more than 20 years of experience creating and implementing successful growth strategies. His experience ranges from startups to global, billion-dollar organizations. Brian is a persuasive communicator with a proven history of accelerating revenue growth, penetrating new markets, and developing products people love. He is a respected mentor and coach skilled in driving performance-based cultures and developing talent. Brian expertly leads globally distributed teams spanning North America, Europe and Asia. Brian was recently named a Top 10 Global CMO for companies <$250 million revenue by The CMO Institute and Top 15 CMO on Twitter by Social Media Marketing Magazine. He is also among the Top 50 Most Influential People in Sales Lead Management, named by the Sales Lead Management Association.

  • Episode 7: Matt Heinz, Top 50 Marketing & Sales Guru, shares his insights

    02/10/2017 Duração: 35min

    He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.  Matt's career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.  Matt is living through the renovation of a 105-year old historic farmhouse in Kirkland, Washington with his wife, Beth and three young children.

  • Episode 6: Alex Moore shares his marketing insights for today's marketer

    02/08/2017 Duração: 32min

    Alex is no stranger to the digital landscape.  He heads up one of the top Google Certified Analytics firms in the US.  You won't want to miss his colorful journey into marketing and insights for today's marketer.

  • Episode 5: Jeffrey Blake Rich dives into the left & right side of the brain in marketing

    14/07/2017 Duração: 40min

    Jeffrey is the CMO of the business school at William and Mary College.  Having worked as a financial and economic analyst combined with his creative marketing side, he is very adept at using the left and right side of his brain.  He talks about innovative ways learning has changed to prepare marketers for today.

  • Episode 4: Mary Lee Gannon - From welfare to success

    23/06/2017 Duração: 41min

    Mary Lee Gannon shares her personal story of going through a divorce and having to go on welfare to take care of her kids.  She used determination to not just survive but excel as a successful entrepreneur and executive.  

  • Episode 3: Scott Mowery discusses his digital journey into a healthcare giant

    16/06/2017 Duração: 44min

    Scott is a digital veteran.  Listen to his personal journey into marketing and leading the digital conversation into healthcare.  

  • Episode 2: Larry Sebbens - Marketing in the millenial age & more tidbits

    08/06/2017 Duração: 35min

    Larry talks about what it was like going from the traditional print world to digital and how hiring and managing millennials has opened his mind to the possibilities for marketing today.

  • Episode 1: Don Montgomery - The journey from Engineering to Marketing

    31/05/2017 Duração: 37min

    Don Montgomery, chief at Wingreen Marketing, discusses his journey from a college graduate in engineering to landing in the marketing profession.