Business For Superheroes

Vicky makes a new friend! In this episode, Vicky sidelines Joe in favour of expert brain-burrower Hannah Shamji. Hannah is a copywriter/counsellor who teaches business owners how to interview their clients. Why is this important? Tune in and find out! You'll also discover what not to ask, how to ask tough questions without pissing people off, and how to get an unbiased interview.   Key Takeaways: [1:05] Who is Hannah and what does she do for her clients? [3:15] Hannah started out as a counsellor first. Now, she’s a counsellor/copywriter! [4:55] How does Hannah get over her introvertedness and actually talk to people? [7:30] Why are interview skills so important for business owners? [10:25] What are some of the biggest frustrations business owners face when trying to write copy that resonates?  [14:10] Hannah explains how you can dig deep into pain and motivation without creating tension!  [18:45] Hannah shares suggestions on how you can ask the tough questions during an interview. [22:20] What are some of the