Business For Superheroes

Kenda Macdonald has just published her first book and is fizzing with excitement – so Vicky tied her to a chair and made her talk about it. This episode contains angst, truthy stories, a heroic victory, a fantastic idea for selling more copies of your book (or product or thing)... and sad parsnips. If you're thinking of writing a book but you don't yet believe you can listen to this.   Key Takeaways: [1:05] What is Kenda’s new book, Hack the Buyer Brain, all about? [2:05] What did Kenda struggle with the most about writing this book? [4:00] Kenda suffered from imposter syndrome while writing this book and it took a lot to get over that. [6:25] Who is Kenda and what does she do? [9:00] Kenda had a mental breakdown on the last chapter of her book! [11:15] What helped Kenda get unstuck? [14:25] How many pre-sale copies has Kenda sold so far? [15:45] Kenda describes how she uses the ‘golden ticket’ to promote her book.  [18:30] Kenda shares why she’s using the UpViral tool to help promote her book. [21:40] People