Michigan Business Network

Chris Holman welcomes back Erin Kaylor, President of BIGGBY® COFFEE, East Lansing, MI. Welcome back Erin, BIGGBY was recently ranked the #2 coffee chain nationally. What do you think drove that recognition? You’ve managed to stand out in a very crowded coffee market. What is BIGGBY doing differently from competitors? Your brand recently went through a visual refresh. What was the strategy behind that, and what impact are you seeing so far? BIGGBY has talked about a goal of becoming a $1 billion company by 2028. What does that growth roadmap look like? As a Michigan-based company gaining national attention, what lessons can other businesses take from your growth and branding strategy? » Visit MBN website: www.michiganbusinessnetwork.com/ » Watch MBN’s YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/ Erin Kaylor, President of BIGGBY® COFFEE, joined Chris to discuss the Ea