Bdr International Group Llc Perspectives

Welcome to this edition of the BDR International Group LLC podcast. These podcasts are the audio versions of "Perspectives" that you may find at bdrinternationalgroup.com. This podcast is titled "3 Questions: Affective, Cognitive Argument." I hope you find it useful. What Is an Affective Argument? An affective argument is one that speaks to our gut, to our heart. This is the kind of argument where a person may "think" that it does not strike them right. "Strike them right" is a feeling. People typically react from their gut first, so if our arguments are not aimed towards the affective, we are simply losing out. Now, I know some people think that they are reacting from their minds, but the chances are very good their feelings got involved first and informed their minds. This all happens very quickly, so it is easy to "think" we are reacting from our minds. Remember, it strikes the gut, the heart first, and then rushes into the mind. What Is a Cognitive Argument? A cognitive argument is one that speaks to the