More Than A Few Words

Building custom GPTs for real work, not just party tricks is tricky. That's why I invited Len Ward to sit in my guest chair.  He's a former Wall Street pro turned agency builder, now leading Comexis, and he has the scars to prove what works and what does not. We covered where these tools shine, where they trip you up, and how to keep them sounding like you, not a committee of the internet. Key points The idea Build a focused GPT that acts like a virtual team member. Feed it your processes, products, locations, and goals so it can help with tasks like onboarding, strategy, and client communication. What can go wrong Trusting outputs without review, letting the model drift from your voice over time, and uploading sensitive info or leaving training on so your data fuels everyone else’s bot. What we would do differently Lock down privacy settings, create prompt playbooks, retrain with fresh voice samples on a set schedule, and keep humans in the loop for approval. What went wrong I learned the hard way th