Collective Alchemy

We tend to think that getting publicity is only for big companies and celebrities.  It’s not true.  It’s for solopreneurs and startups as well. In fact, it’s really important for us.  Why?  Because PR and Social Media can expand our reach, get our message out there, get our name out there, give us the opportunity to help more people and of course, boost our business. Now when I say PR, let’s not get too overwhelmed thinking about journalists and being on TV although it’d be really cool if when we start doing that. Let’s just think about going to a networking event. When you leave the event, you bring home a bunch of business cards. Half the time, you don’t even know who they are anymore. Most of the time, you don’t even look at the business cards again.  How do we get people talking about us when we leave the room?  How do we get people talking about us after they visit our website and/or social media?  That’s what we&rsq