Other Side With Roy Germano

My guest today is Reid Mitenbuler, the author of "Bourbon Empire: The Past and Future of America's Whiskey" (Penguin Books). Today we talk about the history and political economy of a product that has become associated throughout the world with the American frontier. Reid has an encyclopedic knowledge of the American whiskey industry, how liquor brands play fast and loose with history to market their products, and why brands like Pappy Van Winkle cost so much and other brands like Heaven Hill cost so little.