More Than A Few Words

I might have been a little late getting started today because I fell down a rabbit hole on Reddit — and let me tell you, it was worth it. If you’ve never explored Reddit, think of it as a sprawling collection of dinner parties happening all at once. Each “subreddit” is its own table — one might be deep in marketing trends, another swapping cat photos, and a third arguing about the best way to brew coffee. You can learn a lot about human behavior (and marketing) by paying attention to what people are talking about at each table. To explore what Reddit can teach marketers, I sat down with Flynn Zaiger, CEO of Online Optimism — a marketing agency that knows a thing or two about digital communities, employee culture, and, yes, the occasional office cat. Conversation Highlights Reddit as a Listening Tool: Forget the focus group. Subreddits are where your customers speak freely — unfiltered, passionate, and brutally honest. If you want to know what real people think about your industry or brand, start lurking.