The Energy Gang

Amazon's analytical approach to understanding the customer allowed it to move beyond books and dominate the retail space. Entire industries are getting upended and transformed as a result.This story about disruption is a familiar one. We’ve seen how it plays time and time again – and it’s not pretty for the incumbents who fail to catch up with technology. It's a compelling narrative in the utility space, where we are smack in the middle of an Amazon moment. Electricity consumers want choice. They respond to personalization. And there’s a new generation of technology providers who think they can give consumers what they want – better than traditional brick and mortar utilities.And that’s why Tendril CEO Adrian Tuck sees the importance of talking about Amazon as a model.“How did they go from one thing to this broad level of disruption? They massively focused on the customer and what the customer wants. They looked at every piece of the chain and they tried to make everything easier for the customer. They’r