Housing News
Mike Tassone: Evolving customer acquisition and lead gen
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:40:29
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Sinopse
On today’s episode of Power House, we are bringing you a fantastic conversation with Mike Tassone, COO and co-founder of Own Up. Own Up is a concierge mortgage marketplace that allows consumers to access customized data and a network of vetted lenders. Prior to his current role, Mike co-led the residential lending business for Leader Bank, which he helped grow to a top 40 lender in the US during his tenure. During their conversation, Clayton and Mike talk about the mortgage lender growth strategies, tactics to recruit high-quality loan originators, and the pros and cons of being maniacal Fed-watchers. They also discuss the pricing ecosystem in the mortgage industry and how the NAR settlement may impact mortgage lead gen and the order-of-operations of the homebuying and financing journey. Here’s a glimpse of what you’ll learn: The recent Fed meeting had no surprises and the market responded favorably to the expected rate cuts. Own Up was founded to solve the frustration of mortgage shopping and provide a bet