Housing News

Today’s guest is Joe Welu, founder and CEO of Total Expert. Since launching the business in 2012, Joe has led the business from startup to industry leader – trusted by more than 200 leading financial institutions. Total Expert is a five-time recipient of HousingWire’s Tech100 award and Joe is a multi-year recipient of the HousingWire Vanguard Award.  During today’s conversation, Joe explains the early lenders and partnerships that helped shape Total Expert's platform and success, as well as his strategic approach to building and evolving the leadership team. Joe shares his insights on AI not as a trend, but as a tool used to increase productivity and better enhance customer engagement. He also discusses generational trends in homeownership and the opportunities that he sees for lenders to nurture future homeowners.  Here’s a glimpse of what you’ll learn: Delivering the perfect customer journey is key to success in the mortgage industry Prioritizing excellence and making necessary changes to the leadership t