Linkedinformed Podcast. The Linkedin Show

This week I sat down for a chat with Nigel Thomas who recently approached me with the following message; Big fan of the podcast and I'm reaching out because I believe I can bring your audience value. Here are 3 topics which I think they'd resonated with: 1- Getting Noticed: I can break down my exact posting strategy including focusing on headlines, optimizing for mobile, and how to write in a way which evokes emotion. 2- Engagement: Most people know engagement is important for LinkedIn but not many engage in a way that attracts their ideal clients - I'll explain how. 3- Networking: Likes and hearts are great for dopamine but the real power is in relationship building. I'll uncover how to build power connections to skyrocket growth. Are you up for it? I was...so here he is!

If you want to increase the impressions of your posts, don’t focus on impressions! Instead, you are better served by focussing on making your content comment-worthy. This week I’m going to take a look at a failed post that had great potential and examine how it could be changed to attract more engagement.

That is the question! With LinkedIn announcing a new feature allowing links to be added to photos or videos, I thought it was worth discussing the topic of links in posts again. A short episode this week.

Some people post about a good deed they have done, show a picture of their flashy new car, or casually mention that they are on an exotic holiday. Most of us would never post anything like that but it can’t be denied that such posts typically attract high engagement so I thought it would be a good idea to explore this technique and evaluate whether it’s a good idea or not!

July 23rd 2022. Having been away for a few weeks, partly holiday, partly family health issues…I needed to catch up with what’s been happening so who better to call than our good friend John Espirian.

What are you doing with your connections? Are you just engaging with their content and occasionally sending them a message or are you making the effort to talk with them face to face? This week I talk with Kathryn Strachan, the MD and Founder of Copy House, a technology content marketing agency about how she has used a LinkedIn outreach strategy successfully on LinkedIn.

Do you need it? Is it worth the money? Which one is most suitable? It’s been over 3 years since I covered premium upgrades so I thought it was time for a bit of a refresh.

Should LinkedIn primarily be a source of information or a networking platform? Inspired by an interesting post I saw about the problems associated with posts that contain links. Plus plenty of new and rumored features and of course a brilliant post of the week.

Why do people post images of themselves on their LinkedIn posts? Does it help with engagement or is it just egotistical nonsense? This week I discuss this with Lynnaire Johnston and you might be surprised at the conclusions!

LinkedIn connections: Do you need them? How many is enough? Are they overrated? Is it better to have followers? Plus changes to the feed algorithm, a 16-year-old gets banned and a brilliant post of the week from an Uber driver!

You sit down to write that LinkedIn post. You have a good topic but you know it’s important to stop the scroll with a strong headline and motivate those who read it to comment…and you're stuck! Maybe a robot can help? Have you considered the benefits of using AI to stimulate better copy ideas and structure?

LinkedIn produce a new feature that is unlikely to deliver exciting results yet marketing professionals get excited about it. Is there a danger that they are guilty of being the emperors’ weavers?

The marketing department, the recruitment team, sales executives, and other employees are active on LinkedIn but there’s no sign of the CEO or other occupants of the boardroom. Why your leaders should be more visible on LinkedIn.

You want your posts to be highly visible but you are concerned that if you publish the sort of content that is typically popular on LinkedIn, you might damage your credibility. It sounds like you need to find your sweet spot!

A Sensational headline tricks you into opening a full post or article and rather than presenting the intended purpose the headline promises, the accuracy and quality are questionable. This is commonly known as Clickbait but do we get it on LinkedIn and is it always a bad thing?

Since the start of this year, the first cohort on the Creator Accelerator Program have been posting content on LinkedIn. So are they accelerating or misfiring? Let’s take a look at the five I selected to follow.

There are lots of good reasons why you should use LinkedIn's post search feature...and they've just some excellent new filters to it!

New Podcast network Why video captions are important What to do if your post gets taken down Better post analytics coming soon Does reducing connections improve post reach? New features to services page CAP expands to India Post of the week

I’ve been thinking about profiles and what we could do to make our profiles more interesting and personalised so I’ve come up with some ideas...

We all know that posts on LinkedIn that are 'personal' attract more engagement and views but taking a personal approach to content, is not an easy thing for most of us. In this episode, I share some useful tips on how to bring your personality to your posts